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The Strategic Content Alliance

The Strategic Content Alliance. A presentation on the work of the SCA. The Strategic Content Alliance. The drive towards an e-Content Framework. Emma Beer. Strategic Content Alliance. The Strategic Content Alliance. The Sponsors. The online content marathon – another ‘digital divide’.

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The Strategic Content Alliance

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  1. The Strategic Content Alliance A presentation on the work of the SCA

  2. The Strategic Content Alliance The drive towards an e-Content Framework Emma Beer Strategic Content Alliance www.jisc.ac.uk/contentalliance

  3. The Strategic Content Alliance The Sponsors www.jisc.ac.uk/contentalliance

  4. The online content marathon – another ‘digital divide’ www.jisc.ac.uk/contentalliance

  5. The Strategic Content Alliance and a ‘Digital Britain’ www.jisc.ac.uk/contentalliance

  6. The e-Content Framework (The ambition of the e-Content Framework is to nurture a set of mutually supportive commonly understood policies and strategies across the UK public sector and beyond) www.jisc.ac.uk/contentalliance

  7. Communications - Electronic and Traditional Channels “Thanks for the SCA newsletter which is a very interesting read – full of info but not too long!” Tim Marshall, CEO JANET UK www.jisc.ac.uk/contentalliance

  8. SCA Work: 2007-2009 • Business models and Sustainability • Intellectual Property Rights • Search Engine Optimisation events with Canadian Heritage Information Network • Audience Analysis • Interoperability Demonstrator: BBC CenturyShare • Home Nations events – Scotland, Northern Ireland, Wales Shared challenges in producing and procuring content across public sector bodies in the UK www.jisc.ac.uk/contentalliance

  9. The IPR and Licencing Toolkit Toolkit “Guides” “Your documents seem incredibly useable and I am in awe of the amount of work it must have taken to compress these immensely complex issues into such friendly form. This body of work will represent a really major contribution to IPR management in the sector”. Tom Morgan Head of Rights & Reproductions National Portrait Gallery www.jisc.ac.uk/contentalliance

  10. Business Models and Sustainability – Reports and Case Studies In-Depth Report “These documents are excellent” Don Waters, Mellon Foundation Case Studies www.jisc.ac.uk/contentalliance

  11. Guide to Researching Audiences Long and concise version Peer-Reviewed by experts Aimed at: people in the public sector procuring and producing digital services who wish to research their audiences, but have limited resources to do so Case Studies: Looking at Audience Research in practice ‘Researching your audiences is essential to deliver services which provide maximum public value’ www.jisc.ac.uk/contentalliance

  12. Advocacy, Adaptation and Adoption…April 2009 onwards Why is Audience Analysis important? Can be used to: • Evaluate the service • Demonstrate accountability to funders (for example, value for money, or highly valued by a niche audience) • Inform long-term planning • Attract sponsorship and marketing • Inform business planning (for example to feed into a business case) • Inform the management of contractual relationships • Support professional development www.jisc.ac.uk/contentalliance

  13. Audience Analysis and Modelling – Reports and Case Studies Initial Survey Report In-Depth Report Case Studies www.jisc.ac.uk/contentalliance

  14. Case Studies included, for example the development of the BBC iplayer BBC iplayer allows UK residents to view all broadcasted BBC tv and radio on the internet on-demand for seven days after it has been broadcast Audience analysis – both quantitative and through audience labs helped to develop this highly popular service www.jisc.ac.uk/contentalliance

  15. Audience Research Briefing papers for: Cultural Sector Practitioners Education and Research Practitioners People experimenting with digital media Health Library and knowledge practitioners Senior Managers www.jisc.ac.uk/contentalliance

  16. PowerPoint Presentations for designed for reuse for: Policy Makers Practitioners www.jisc.ac.uk/contentalliance

  17. Advocacy, Adaptation and Adoption…April 2009 onwards From the end of April, all the SCA outputs will be synthesised and available online… www.jisc.ac.uk/contentalliance

  18. The End Thank you for listening and any questions? For further information please contact me at….. Emma Beer e.beer@jisc.ac.uk For further information please see the SCA blog at: http://sca.jiscinvolve.org/ www.jisc.ac.uk/contentalliance

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