Unit 2 Business Management. Area of Study: Managing the marketing function. Goal. To be able to explain why promotion is a key aspect of the marketing function. Accessing prior knowledge. What is the best advertisement you have ever seen? Why was it so powerful?
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Area of Study:
Managing the marketing function
Two categories of advertising:
1. Product advertisements
2. Corporate advertisements
These are seven steps in developing an effective advertising campaign.
Advertising may take place via: