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E-Admission: To Be or Not To Be On the Cutting Edge! PowerPoint PPT Presentation


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E-Admission: To Be or Not To Be On the Cutting Edge!. Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University

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E-Admission: To Be or Not To Be On the Cutting Edge!

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E admission to be or not to be on the cutting edge l.jpg

E-Admission: To Be or Not To Be On the Cutting Edge!

Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University

Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University

Presenter: Dr. Boyd Bradshaw, Vice Provost for Enrollment Management, Saint Louis University


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E-Admission

Strategic Enrollment Management

It’s More Than Just

Admissions!

Dr. Boyd Bradshaw


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Millennial Generation

  • Couldn’t imagine life without a computer

    • Quiet Shoppers

    • Early Birds

    • Ants in the Pants


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Millennial Generation

  • Preferred Media

    • Text Messaging

    • Web Based Communication

    • Programmed Telephone Messaging

    • Video Games Competition

    • U-Tube / Web Videos


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Choosing Your Approach

  • How To:

    • Entice

    • Communicate

    • Convince

    • Support


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Entice

  • Is your website easy to navigate for the common visitor? Feel? Visual? Exciting? Engaging?

  • How do you utilize technology in the search process? Do you use different vehicles based on the student population you are recruiting?

  • Is the university website model the admissions website? How updated is your information?

  • Do you track your on-line visitors and what information they are viewing?


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Communicate

  • Do you have virtual advisor on your website? Does other EM and campus units also utilize this function?

  • How quickly does your admission counselors/staff respond to email? How do you define normal business hours? What is the email response time for other university units?

  • Do you have a communication unit within admissions? What relationship do you have with campus-wide marketing and communication?


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Convince

  • How do you utilize technology with campus tours? Visit programs? Outreach events?

  • How personalized is the recruitment experience for prospective students?

  • What is your communication plan prior to a deposit? After a deposit?

  • What personal touch do you provide to the undecided student?


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Support

  • Do you ask students what type of communication they prefer?

  • Do you capture data in your CRM and use it to craft messages accordingly?

  • Do you have a social network specific to your student populations?

  • Is there campus collaboration between service units and academic units in using technology?


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E-Admission – SEM Style

  • Engaging students through the recruitment process

  • Creating an expectation before and after enrollment

  • Building a bridge to successful alumni and giving

  • Creating a brand promise and vision for the university


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Keys to Technology Success

  • Staffing

  • Campus Wide Collaboration

  • Data Analysis

  • Best Practices

  • Literature Review

  • Planning


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E-Admission

The Decision… To Be or Not To Be

on the

CUTTING EDGE!

Mr. Thomas Griffin


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Traditional Communication Channels Used In College Admissions

  • Mass mailing

  • Phone calling

  • Advertising

    • Print ads

    • Radio & TV ads

    • Billboards

  • Face to Face

    • College fairs

    • School visits

    • Receptions

    • Campus visits


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Typical Traditional Mail Admissions Communication

  • Student Search letter

  • Viewbook

  • Newsletters

  • Paper applications

  • Admission decision letters


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New technology adds new channels of communication. It does not necessarily replace old channels.


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Evaluate Technology on Three Factors

  • Purpose

    • How does the technology help achieve our goals?

  • Message

    • Does the technology help us tell our story?

  • Connections/Social Groups

    • How does the technology connect people?


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Technology enhanced communication

  • Websites

  • E-mail messages

  • IM/Chat

  • Blogs

  • Video

  • Flash animation

  • Pod casts

  • Personal web portals

  • Self serve systems (FAQ)

  • Really Simple Syndication (RSS)

  • Social networks

  • Virtual worlds


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Issues

  • Changes in the student-counselor, student-college, counselor-college relationships

  • The optimal mix of traditional and technology enhanced communication

  • Managing all the technology


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E-mail


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Web Sites

Admissions applications

Catalogs

Self serve systems (FAQ)

Virtual Advising

Virtual tours

University of Florida

University of Alabama

Virginia Tech


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Prospective Student Portals

General portals

College Board

My College QuickStart

North Carolina

CFNC

University Portals

NC State University

East Carolina University


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Counselor Pages and Portals

Mississippi State University

Information for High School Counselors

NC State University

WolfPAW


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IM/Chats

  • http://www.chatuniversity.com/index.htm


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Flash Animation

Kettering University


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Video

NC State University

KrispyKreme Challenge


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YouTube

Did You Know – 2.0

Carl Fisch


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User generated content

NC State University


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Wikis

Wikipedia entry

WolfWikis

UC Davis


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Pod casts

Virginia Tech


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Social networking sites

  • Open social networking sites

    • Facebook

    • Myspace

      • Wingate University

  • Closed Social networking sites

    • Elon University


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Blogs

University of Texas

MIT


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Interactive Experience

UNC Charlotte Experience


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Unofficial Rating Sites

RateMyProfessor


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Unofficial College Sites

The Wolf Web


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Virtual Worlds

Second Life


  • Login