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E-Admission: To Be or Not To Be On the Cutting Edge!. Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University

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E admission to be or not to be on the cutting edge l.jpg
E-Admission: To Be or Not To Be On the Cutting Edge!

Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University

Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University

Presenter: Dr. Boyd Bradshaw, Vice Provost for Enrollment Management, Saint Louis University


E admission l.jpg
E-Admission

Strategic Enrollment Management

It’s More Than Just

Admissions!

Dr. Boyd Bradshaw


Millennial generation l.jpg
Millennial Generation

  • Couldn’t imagine life without a computer

    • Quiet Shoppers

    • Early Birds

    • Ants in the Pants


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Millennial Generation

  • Preferred Media

    • Text Messaging

    • Web Based Communication

    • Programmed Telephone Messaging

    • Video Games Competition

    • U-Tube / Web Videos


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Choosing Your Approach

  • How To:

    • Entice

    • Communicate

    • Convince

    • Support


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Entice

  • Is your website easy to navigate for the common visitor? Feel? Visual? Exciting? Engaging?

  • How do you utilize technology in the search process? Do you use different vehicles based on the student population you are recruiting?

  • Is the university website model the admissions website? How updated is your information?

  • Do you track your on-line visitors and what information they are viewing?


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Communicate

  • Do you have virtual advisor on your website? Does other EM and campus units also utilize this function?

  • How quickly does your admission counselors/staff respond to email? How do you define normal business hours? What is the email response time for other university units?

  • Do you have a communication unit within admissions? What relationship do you have with campus-wide marketing and communication?


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Convince

  • How do you utilize technology with campus tours? Visit programs? Outreach events?

  • How personalized is the recruitment experience for prospective students?

  • What is your communication plan prior to a deposit? After a deposit?

  • What personal touch do you provide to the undecided student?


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Support

  • Do you ask students what type of communication they prefer?

  • Do you capture data in your CRM and use it to craft messages accordingly?

  • Do you have a social network specific to your student populations?

  • Is there campus collaboration between service units and academic units in using technology?


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E-Admission – SEM Style

  • Engaging students through the recruitment process

  • Creating an expectation before and after enrollment

  • Building a bridge to successful alumni and giving

  • Creating a brand promise and vision for the university


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Keys to Technology Success

  • Staffing

  • Campus Wide Collaboration

  • Data Analysis

  • Best Practices

  • Literature Review

  • Planning


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E-Admission

The Decision… To Be or Not To Be

on the

CUTTING EDGE!

Mr. Thomas Griffin


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Traditional Communication Channels Used In College Admissions

  • Mass mailing

  • Phone calling

  • Advertising

    • Print ads

    • Radio & TV ads

    • Billboards

  • Face to Face

    • College fairs

    • School visits

    • Receptions

    • Campus visits


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Typical Traditional Mail Admissions Communication Admissions

  • Student Search letter

  • Viewbook

  • Newsletters

  • Paper applications

  • Admission decision letters


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New technology adds new channels of communication. It does not necessarily replace old channels.


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Evaluate Technology on Three Factors not necessarily replace old channels.

  • Purpose

    • How does the technology help achieve our goals?

  • Message

    • Does the technology help us tell our story?

  • Connections/Social Groups

    • How does the technology connect people?


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Technology enhanced communication not necessarily replace old channels.

  • Websites

  • E-mail messages

  • IM/Chat

  • Blogs

  • Video

  • Flash animation

  • Pod casts

  • Personal web portals

  • Self serve systems (FAQ)

  • Really Simple Syndication (RSS)

  • Social networks

  • Virtual worlds


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Issues not necessarily replace old channels.

  • Changes in the student-counselor, student-college, counselor-college relationships

  • The optimal mix of traditional and technology enhanced communication

  • Managing all the technology


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E-mail not necessarily replace old channels.


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Web Sites not necessarily replace old channels.

Admissions applications

Catalogs

Self serve systems (FAQ)

Virtual Advising

Virtual tours

University of Florida

University of Alabama

Virginia Tech


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Prospective Student Portals not necessarily replace old channels.

General portals

College Board

My College QuickStart

North Carolina

CFNC

University Portals

NC State University

East Carolina University


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Counselor Pages and Portals not necessarily replace old channels.

Mississippi State University

Information for High School Counselors

NC State University

WolfPAW


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IM/Chats not necessarily replace old channels.

  • http://www.chatuniversity.com/index.htm


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Flash Animation not necessarily replace old channels.

Kettering University


Video l.jpg
Video not necessarily replace old channels.

NC State University

KrispyKreme Challenge


Youtube l.jpg
YouTube not necessarily replace old channels.

Did You Know – 2.0

Carl Fisch


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User generated content not necessarily replace old channels.

NC State University


Wikis l.jpg
Wikis not necessarily replace old channels.

Wikipedia entry

WolfWikis

UC Davis


Pod casts l.jpg
Pod casts not necessarily replace old channels.

Virginia Tech


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Social networking sites not necessarily replace old channels.

  • Open social networking sites

    • Facebook

    • Myspace

      • Wingate University

  • Closed Social networking sites

    • Elon University


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Blogs not necessarily replace old channels.

University of Texas

MIT


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Interactive Experience not necessarily replace old channels.

UNC Charlotte Experience


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Unofficial Rating Sites not necessarily replace old channels.

RateMyProfessor


Unofficial college sites l.jpg
Unofficial College Sites not necessarily replace old channels.

The Wolf Web


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Virtual Worlds not necessarily replace old channels.

Second Life


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