1 / 6

Theory of Planned Behavior

Theory of Planned Behavior. Example 3: Diet -Early Infant Feeding Behavior Despite evidence-based recommendations for BF and waiting to introduce solids to 4-6 mo…… Large disparities evident –

hunter-galloway
Download Presentation

Theory of Planned Behavior

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Theory of Planned Behavior Example 3:Diet -Early Infant Feeding Behavior Despite evidence-based recommendations for BF and waiting to introduce solids to 4-6 mo…… Large disparities evident – Q: how to identify modifiable individual behaviors vs. factors at peer and largersocietal levels? Doer and non-doer approach to focus groups/survey participants.

  2. Practical uses of TPB Explanatory Theory: How applicable is what we know About BF to intro of solids? Targeted Behavior Mom’s approach to early eating behavior

  3. Introduction of Solids: TPB Horodynski et al, 2007 J Comm Health Nursing

  4. Initiation of BF: TPB Measurement Khoury et al, 2005 J Women’s Health

  5. Initiation of BF: Results Khoury et al, 2005

  6. Follow-Up Social Marketing Program WIC Breastfeeding Promotion Project 10 states, 3 years: Product Strategy - BF behavior = Special loving bond vs bottle, which isn’t the same! Pricing Strategy - Reduce cost of perceived embarrassment and conflict with active lifestyle or working Placement Strategy - Homes, hospitals, social sites Promotion Strategy - Peer education, health prof. training, media, direct advertising/marketing EVALUATION – increase in desired outcomes- 6-12 mo

More Related