Responding to the seed production challenge
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Responding to the seed production challenge. Master Seeds Investment Programme. Our Customers seed requirements are changing:. Larger acreages are being drilled faster. Orders are placed later after yield results . Farmers expect ever-higher quality specs . New varieties catch on quicker.

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Responding to the seed production challenge

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Responding to the seed production challenge

Responding to the seed production challenge


Master seeds investment programme

Master Seeds Investment Programme

Our Customers seed requirements are changing:

Larger acreages are being drilled faster

Orders are placed later after yield results

Farmers expect ever-higher quality specs

New varieties catch on quicker

Precision agronomy adds to complexity

Pressure to hit key drill timings

More tailored approach to seed treatments

Processing lead times are shorter


Master seeds investment programme1

Master Seeds Investment Programme

This places more pressure on the producers of seed – to be more flexible, offer higher quality assurance and meet tighter deadlines.


Master seeds investment programme2

Master Seeds Investment Programme

We view developments in seed technology of increasing importance and a key component of high output agronomy systems for the future.


Master seeds investment programme3

Master Seeds Investment Programme

New facilities are being commissioned at our Finmere site to meet these new challenges and support our customers.


Master seeds investment programme4

Master Seeds Investment Programme

The work is being overseen by Martin Vousden (Finmere Seed Production Manager) and his team.


Master seeds investment programme5

Master Seeds Investment Programme

£2m is being spent at our Finmere Seed Plant on state of the art equipment to ensure Agrii customers are amongst the first to benefit from the latest seed developments.


Master seeds investment programme6

Master Seeds Investment Programme

Advanced full colour optical sorting, widely employed in food processing, is adding valuable extra quality and flexibility to Master Seeds production .


Master seeds investment programme7

Master Seeds Investment Programme

The technology is particularly effective at removing unhealthy, discoloured or spotted grains – including those affected by fusarium – as well as foreign bodies and weed seeds.


Master seeds investment programme8

Master Seeds Investment Programme

Finmere production capacity will be raised by 30% and an extra seed line will seriously increase quality processing options and flexibility across our four UK Master Seeds plants.


Master seeds investment programme9

Master Seeds Investment Programme

The investment is essential in allowing us to meet the ever-shorter lead times of our customers, while offering the widest possible range of variety and seed treatment combinations.


Master seeds investment programme10

Master Seeds Investment Programme

RESEARCH

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MASTERSEEDS

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AGRONOMY

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MARKETING SUPPORT

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More return on your seed investment


Master seeds investment programme11

Master Seeds Investment Programme

RESEARCH

Working closely with plant breeders we test varieties ahead of commercial release to understand how to make them perform across different soil types.

50,000 trials plots and 5 Agronomy Centres across the country give Agrii agronomists and customers a head-start on high output variety management.


Master seeds investment programme12

Master Seeds Investment Programme

MASTER SEEDS

The most established and respected seed brand in the UK, Master Seeds varieties are processed to the highest standards at our own seed plants and delivered by Agrii’s in-house logistics team. We take responsibility from seedbed to harvest and support our Master Seeds customers to maximize the return on your seed investment.


Master seeds investment programme13

Master Seeds Investment Programme

AGRONOMY

300 Agrii agronomists throughout the UK have access to the best agri-intelligence and technical support to work with our Master Seeds customers and apply tailored growing systems that deliver more.

This joined up approach linking innovative research, quality seed, the unique T(-1) method and advanced management means you can realise the full potential of your arable acres.


Master seeds investment programme14

Master Seeds Investment Programme

MARKETING SUPPORT

Agrii provide impartial and experienced guidance on crop markets to help you identify the best strategy for marketing your arable output.

Working with specialist partners we offer buy-back arrangements for many Master Seeds varieties and help our customers to access premium opportunities.


Master seeds investment programme15

Master Seeds Investment Programme

RESEARCH

+

MASTERSEEDS

+

AGRONOMY

+

MARKETING SUPPORT

=

More return on your seed investment


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