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Pavlovian or “Classical” Conditioning…. HOW’S IT WORK? We’ll need a sample dog.

Pavlovian or “Classical” Conditioning…. HOW’S IT WORK? We’ll need a sample dog. . Since there’s no shocking involved, we’ll use Mrs. Bernard’s dog Petey –age 1. Pavlov knew dogs naturally respond to food….how? . THEY SALIVATE!. Petey.

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Pavlovian or “Classical” Conditioning…. HOW’S IT WORK? We’ll need a sample dog.

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  1. Pavlovian or “Classical” Conditioning…. HOW’S IT WORK? We’ll need a sample dog. Since there’s no shocking involved, we’ll use Mrs. Bernard’s dog Petey –age 1.

  2. Pavlov knew dogs naturally respond to food….how? THEY SALIVATE! Petey

  3. But they DON’T naturally respond to stimuli like bells! What was that?

  4. So he decided to PAIR the two stimuli together….the food & the bell…and present it to the dog + “Ding” Over and over and over

  5. LAST STEP? He presented the dog ONLY the BELL…. “Ding!”

  6. The doggie then salivated to the sound of the bell!! Remember…she didn’t do this before

  7. SO….PeteyLEARNED TO RESPOND TO A NEW STIMULI

  8. Let’s take a look-see at Pavlov’s ideas at work in Consumer Psychology….

  9. Beer Magazine Ad -1937 Pavlov style conditioning is subtle…not overt Please, comrade! Give me a beer!

  10. Beer ad from 1990s are more “aggressive” US Beautiful women UR Attraction CS Budweiser Beer CRAttraction

  11. Car Ad from1969 US ----> UR Beautiful Attraction women + CS -----> CR Dodge Attraction Charger

  12. And now the lovely world of Pavlov- based cigarette ads

  13. GROSS! US UR US UR CS CR CS CR

  14. US Cartoons UR Attraction of kids CS Camels CR Attraction of kids

  15. Ho Ho Ho! How about a smoke?

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