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2000 46% of adults use internet 5% with broadband at home 50% own a cell phone

HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10. The internet is the change agent Then and now. 2000 46% of adults use internet

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2000 46% of adults use internet 5% with broadband at home 50% own a cell phone

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  1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000News is pervasive, portable, personalized, participatory – and a social experienceLee RainieDirector – Pew Internet ProjectNewhouse MOB conference – NYC6.24.10

  2. The internet is the change agent Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

  3. Internet and mobile phones are more importantThenand now 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)

  4. 8 ways the media ecosystem has changed in the digital age

  5. Information and media ecosystem changes • Volume of information grows • Variety of information sources increases • Velocity of information speeds up • Venues change -- times and places to experience media enlarge

  6. Information and media ecosystem changes • Vigilance – attention to information and media expands AND contracts • Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality • Valence -- relevance of information improves as customization/search tools emerge • Vivid -- social networks are more evident and more important as “coping” structures

  7. How the news audience’s attitudes and behaviors have changed in this new media ecosystem

  8. For the audience, news is pervasive

  9. Pervasive (1) -- People use diverse platforms

  10. Pervasive (2) -- People graze across platforms

  11. Pervasive (3) – Platforms have converged online • 68% of internet news consumers have watched video news stories • 62% watched live feeds • 48% emailed stories or news videos

  12. Pervasive (4) -- People blend old and new media On typical day, 59% of adults get new online and from at least one offline source

  13. For the audience, news is portable

  14. 33% of cell owners get news on handhelds

  15. For the audience, news is personalized

  16. 67% of all Americans say they only follow specific subjects 28% of internet users have customized a news page and 42% say customization is an important web feature to them ~ 50% belong to listservs / large email groups ~ 33% of internet users get RSS feeds ~ 25% get news alerts The “Daily Me” and “Daily Us” is being built

  17. For the audience, news is participatory

  18. 37% of internet users are news contributors / disseminators

  19. For the audience, news is a social experience

  20. 72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world 69% feel that keeping up with the news is a social or civic obligation 50% say they rely on the people around them to tell them when there is news they need to know People use news as a social currency (1)

  21. 57% of internet users share links to news stories 30% of internet users get news on typical day through their SNS use 13% follow news organizations and journalists on SNS 6% get news via Twitter feeds People use news as a social currency (2)

  22. Serendipitous encounters with news still happen AND still matter 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose People use news as a social currency (3)

  23. 4 implications for and impacts on news operations

  24. Implication 1 Social networks matter more as sentries, filters, curators, and distribution channels of news

  25. Implication 2 “Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process

  26. Implication 3: Paradoxes abound (1) • More material – but less time with news • More direct access to experts and more knowledge being generated – but not smarter at the societal level • More voices and more variety – but more traffic to big brands • More participation and engagement – but less revenue

  27. Implication 3 – Paradoxes abound (2) • More transparency of news creation process – but less trust of coverage • More chance to customize, but less loyalty • People say it is easier to keep up AND harder to navigate the clutter • People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage

  28. Implication 4 Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant

  29. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers

  30. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site % of Online News Consumers

  31. Implication 5 News organizations have to figure out where they can add value in the news chain

  32. 2 models to help you organize your thinking about your place in the value chain

  33. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

  34. Charlie Firestone model

  35. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500

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