Kevin bowler on tourism 2025 24 june 2014
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Kevin Bowler on Tourism 2025 24 June 2014 PowerPoint PPT Presentation


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Kevin Bowler on Tourism 2025 24 June 2014. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?. Grow sustainable air connectivity. Productivity for profit. Prioritise insight to drive and track progress.

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Kevin Bowler on Tourism 2025 24 June 2014

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Kevin Bowler on Tourism 2025 24 June 2014


What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?


Grow sustainable

air connectivity

Productivity

for profit

Prioritise insight to

drive and track

progress

Drive value

through

outstanding visitor

experience

Target for value


Target for value

More higher-value visitors

Higher value markets

Higher value market segments


Grow sustainable air connections

Formalised airline partnerships

Cooperate with airport initiatives

Assist with government connections


Visitor experience

Qualmark

i-SITE

China ready

Sharing market insights


Productivity

Create shoulder and off-peak demand

Distribute demand across segments and sectors

Ensure regional spread


Insight

Develop market insight

Improve platforms for better industry access


Grow sustainable

air connectivity

Productivity

for profit

Prioritise insight to

drive and track

progress

Drive value

through

outstanding visitor

experience

Target for value


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