Kevin bowler on tourism 2025 24 june 2014
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Kevin Bowler on Tourism 2025 24 June 2014 PowerPoint PPT Presentation


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Kevin Bowler on Tourism 2025 24 June 2014. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?. Grow sustainable air connectivity. Productivity for profit. Prioritise insight to drive and track progress.

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Kevin Bowler on Tourism 2025 24 June 2014

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Kevin bowler on tourism 2025 24 june 2014

Kevin Bowler on Tourism 2025 24 June 2014


Kevin bowler on tourism 2025 24 june 2014

What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?


Kevin bowler on tourism 2025 24 june 2014

Grow sustainable

air connectivity

Productivity

for profit

Prioritise insight to

drive and track

progress

Drive value

through

outstanding visitor

experience

Target for value


Kevin bowler on tourism 2025 24 june 2014

Target for value

More higher-value visitors

Higher value markets

Higher value market segments


Kevin bowler on tourism 2025 24 june 2014

Grow sustainable air connections

Formalised airline partnerships

Cooperate with airport initiatives

Assist with government connections


Kevin bowler on tourism 2025 24 june 2014

Visitor experience

Qualmark

i-SITE

China ready

Sharing market insights


Kevin bowler on tourism 2025 24 june 2014

Productivity

Create shoulder and off-peak demand

Distribute demand across segments and sectors

Ensure regional spread


Kevin bowler on tourism 2025 24 june 2014

Insight

Develop market insight

Improve platforms for better industry access


Kevin bowler on tourism 2025 24 june 2014

Grow sustainable

air connectivity

Productivity

for profit

Prioritise insight to

drive and track

progress

Drive value

through

outstanding visitor

experience

Target for value


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