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NATIONAL CURRY WEEK

NATIONAL CURRY WEEK. NATIONAL EATING OUT WEEK 21 st – 28 th October 2007. © 2007 Menu Publications Ltd. National Curry Week 2007 National Eating Out Week 2007. Organised by Menu Magazine Appointed charity Oxfam

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NATIONAL CURRY WEEK

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  1. NATIONAL CURRY WEEK NATIONAL EATING OUT WEEK21st – 28th October 2007 © 2007 Menu Publications Ltd

  2. National Curry Week 2007National Eating Out Week 2007 • Organised by Menu Magazine • Appointed charity Oxfam Previous associate sponsors have included : Geeta’s Foods, Honeytop, Madhur Jaffrey Cooking Sets, Rajah Foods, Rubicon, The Sun, Cobra & Pringles

  3. National Curry Week 2007National Eating Out Week 2007 • 2007 is the 10th year of National Curry Week aimed at the Asian sector and the 2nd year of National Eating Out Week for all other cuisine sectors. • The purpose of both events is to promote the variety of cuisines in general, and the ethnic sector in particular and raise money for charity. • The event dates for 2007 are 21st – 28th October

  4. National Curry Week 2007 • The 2007 National Curry Week will again invite Indian restaurants, caterers, pubs, canteens etc, all over Britain to celebrate the cuisine and culture with special dinners, record-breaking attempts, raffles, auctions and more, all in aid of contributing to the alleviation of poverty and suffering in South Asia and other parts of the world.

  5. National Eating Out Week 2007 • The restaurant industry is known for its great generosity towards charity. Now that annual fund raising is well established for the Asian sector, National Eating Out Week offers a similar vehicle for those in other sectors including Italian, French, British, Spanish, Greek, Mexican and more.

  6. National Curry Week 2007National Eating Out Week 2007 IT MAKES YOU THINK : The number of chronically undernourished in the world today equals :- • *The entire population of the world just 250 years ago. •  * The same as 10,000 Wembley Stadia full to capacity. •  * 113 times the population of Greater London. •  *14 times the entire population of the United Kingdom. •  *2.2 times the entire population of the European Union.

  7. National Curry Week 2007National Eating Out Week 2007 Who Can Participate? • Restaurants throughout Britain – Restaurants will be contacted inviting them to participate and the 350,000 email supporters of Oxfam will act as a frontline promotion force seeking to sign up restaurants. • Pubs and general catering establishments through offering special curry or other specialist menus during the event. • Offices, Universities & Company canteens by offering a special curry day or week. • Members of the public by having their own specialist meal and send £1 per person to Oxfam.

  8. National Curry Week 2007 / Media Media Support : The event is covered in the press on radio and on television. • Virgin Radio ran a ‘curry breakfast’ for the week in 2006 • BBC TV and the Great Food Channel covered the event. • The Sun ran a promotion for The Longest Kebab in the World • The regional media featured the efforts of local restaurants. • New media events are planned for 2007

  9. WHAT DO YOU DO? • Simply add £1 per person to your customer’s bill with their agreement. Table cards and posters will be supplied explaining the contribution to Oxfam and their work • For pubs a special ‘curry week’ or other specialist dishes will be very popular and would operate on the same £1 person system. • 23 million people eat out in Britain each year. £1 a head would mean a fantastic contribution to charity.

  10. WHAT DO YOU DO? • Choose to do something special to mark the week. Hold a special evening with proceeds going to Oxfam or create a special menu. • Hold a special event such as ‘Taste Testing’ ‘The Longest Kebab in the World or an attempt on the World Poppadum Tower record currently standing at 160.

  11. WHAT DO YOU DO? • Join us in London on 28th October for the Bollywood or Ballgown Grand Charity Ball to end the week and raise further money for Oxfam

  12. National Curry Week 2007National Eating Out Week 2007 Celebrate the great cuisines available in Britain in 2007 and help raise more money than ever before for Oxfam. Restaurant, pub, canteen and even sponsor – your support is vital. For information www.nationaleatingoutweek.com Organised by Menu Magazine P.O.Box 416 Surbiton Surrey KT1 9BJ Tel : 020 8722 8774 Fax : 020 8722 8837 email : groveint@ aol.com

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