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Weekly Business Update Mar 5, 2009

Weekly Business Update Mar 5, 2009. Mar Flash Report (thru 3-5-09) Cash Sales. Summary Cash Sales Trend - $K. Summary Cash Sales YTD - $K. Mar 2009 YTD data thru 3/5/2009. Publishing: Renewals. Thru 3-5-2009. Publishing: Dashboard. Indiv Publishing: New Sales Components Trend.

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Weekly Business Update Mar 5, 2009

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  1. Weekly Business Update Mar 5, 2009

  2. Mar Flash Report (thru 3-5-09) Cash Sales

  3. Summary Cash Sales Trend - $K

  4. Summary Cash Sales YTD - $K Mar 2009 YTD data thru 3/5/2009.

  5. Publishing: Renewals

  6. Thru 3-5-2009 Publishing: Dashboard

  7. Indiv Publishing: New Sales Components Trend

  8. Indiv Publishing: New Sales Components Trend

  9. Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).

  10. Publishing: Cash Sales Trend 2004-2009 $K

  11. Publishing: New Visitors & Guest Pass Sign-Ups Above data plots daily new visitors (red line, scaled against left y-axis) and GP sign-ups (blue line scaled against right y-axis), and depicts strong positive correlation between the two.

  12. Publishing: Guest Pass Conversion Trend Above data is for all our website Guest Passes, whether they are walk-ups or FLers, but excludes test trials like NDIA, Mauldin, and sign up a friend (PL). Sign-ups and Conversions (colored bars) are plotted against Y1 (left Y axis) whereas conversion percentages (black line) are plotted against Y2(right Y axis). The conversion rate exceeds what had been our historical average which was approx 54%. Signup Data thru 3/5 (Includes comparable conversion data thru 2/27).

  13. Publishing: Multi-Year Membership H/C HC data as of 3-6.

  14. Inst Headcount (Estm)

  15. Inst Pipeline New Biz: Mar 2009

  16. Inst Pipeline Renewals: Mar 2009

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