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Topics in Technology and Marketing Week 1 Recap

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Topics in Technology and Marketing Week 1 Recap. Introduction. Contact info m 210-416-8856 e [email protected] l linkedin.com/in/PeterRisman t @PeterRisman Blog topicsintechnologyandmarketing.wordpress.com Office hours McCoy Room 215, By Appointment Only. Assignments and Grading.

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Presentation Transcript
slide1

Topics in

Technology and Marketing

Week 1 Recap

slide3

Introduction

  • Contact info
  • Blog
      • topicsintechnologyandmarketing.wordpress.com
  • Office hours
      • McCoy Room 215, By Appointment Only
slide4

Assignments and Grading

Mid-term assignment (individual) - 20% of final grade:

  • Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4
      • Due at end of Week 6.
      • Submit questions via class blog/email after Week 3.
  • Graded on:
      • Insightfulness of proposals
      • Effectiveness of communication
      • Mastery of course
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Assignments and Grading

Classroom participation - 10% of final grade:

  • Graded on interaction with instructor/peers
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