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Craft Brewing in Denmark – a personal Story Anders Kissmeyer ‘ MBAA – RMD Meeting

Craft Brewing in Denmark – a personal Story Anders Kissmeyer ‘ MBAA – RMD Meeting Grand Lake, Colorado September 25 th , 2010. Craft Brewing in Denmark – a personal Story. Introduction The Danish beer market The Danish craft scene History , present and future

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Craft Brewing in Denmark – a personal Story Anders Kissmeyer ‘ MBAA – RMD Meeting

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  1. Craft Brewing in Denmark – a personal Story Anders Kissmeyer ‘MBAA – RMD Meeting Grand Lake, Colorado September 25th, 2010

  2. Craft Brewing in Denmark – a personal Story • Introduction • The Danish beermarket • The Danish craft scene History, present and future • The story of Nørrebro Bryghus

  3. Introduction • Who am I? • My history in relation to craft beer • What’s next for me? (www.kissmeyer.com)

  4. History and traditions • Beer is (more than) the national drink • Traditional European ’beer history’ • Before the ’lager revolution’ (LR) the market was dominated by weak top-fermented beers • After the LR Carlsberg slowly eliminated the competion – both breweries and styles • No or little original Danish beer styles left

  5. Danish craft beer – the market • Total beer market around 5 mio. HL • Per capita consumption ~ 90 L/year - dropping 5 – 10 % per year since late 80’ies • Share of Danish craft, 2000 = 0, 2009 = 3.6 % • Share of imports, 2000 = 1 %, 2009 = 3.4 % • Danish craft overtook imports in 2009 • Price premium for craft: + 50 – 500 % (!) • Average price for craft is under pressure! • No ’3 tier system’ in DK, but distribution is still a huge challenge for all

  6. Danish craft beer – the history • 14 breweries in Denmark in 2000, 50 in 2005 and 125 in 2009! • The number of breweries has levelled, but not dropped • Most new breweries very small and only ’semi-commercial’ • During the early 2000’s: Fascination of traditional, European - particularly British - beer cultures. Pale ales (incl. IPA’s), other ales, pilsners, porters and stouts

  7. Danish craft beer – The present • Probably only 5 – 10 craft breweries have current ambitions to be nationally distributed • Exports are only slowly starting • Late 2000’s: The fascination shifts to the US craft scene - bigger beers, lots of US hops used, belgian styles, wheat beers • Today, more inspiration from the US - sour beers wood ageing, ’limited editions’ is a big trend. • Scandinavian craft beers can be said to be more subtle and balanced that their US ’templates’ – except the most succesful (i. e. Mikkeller)!

  8. Danish craft beer – The present, cont’d • About 30 of the new craft breweries are members in the ’old’ Danish Brewer’s Association • About 20 smaller craft breweries are members in the new organisation ’Danish Brewhouses’ • The Danish Master Brewer’s Association now accepts ’Diploma Brewers’ as members • The Scandinavian School of Brewing have over 3 years educated 72 Diploma Brewers form the craft breweries • The Diploma Course is a two week theortical course + project work at the home brewery

  9. Danish craft beer – The present, cont’d • A very strong consumer organisation, The Danish Beer Enthusiasts (DØE), have been instrumental in creating the ’Danish Beer Revolution’ • DØE has 12.000 members out of 5 mio. people • DØE organizes the annual Copenhagen Beer Festival (our equivalent to the GABF) • DØE issues a bi-monthly magazine, The Beer Enthusiast (ØlentusiasteN) • The Danish Master Brewer’s Association issues a bi-monthly magazine, Scandinavian Brewer’s Review. AK the technical editor, so free copies for everyone!

  10. Danish craft beer – the future • Continuation of the trend towards ’Ultra premiums’ - big beers, wood ageing and sour beers, exotic ingredients (i.e. weasel shit coffee!), bottle conditioning, fancy packaging • More focus on very local raw materials – the ’rebirth’ of locally grown and processed malting barley and hops • Further exploration into the roots of Scandinavian brewing (sahti, farmhouse ales, etc.)

  11. Nørrebro Bryghus www.noerrebrobryghus.dk • Opened in Sep 2003 as the 2nd brewpub in Copenhagen, 3rd in the country • US inspired re. layout and brewing • Contemporary concept, design and cuisine • The mission was to lead the market and support the growth of the new beer culture • Biggest new restaurant succes in Copenhagen in decades! • Opened an 8000 HL packaging brewery in March 2006 • No. 38 on ’ratebeer.com’s best breweries worldwide list • 5 World Beer Cup Medals so far

  12. Shaun E. Hill, Mikkel Borgsøe and the undersigned on the front page of ’ØlentusiasteN’

  13. Q and A time! Thanks for listening! Questions are welcome!

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