Ch. 7 Stewardship in Action I: Supplier-side Case Studies. Three Archetypes of Marketing Channels Vertically Integrated Channels: “Hierarchy” Third-party delegated Channels: “Market” Composite Channels: “PIC”. * What Other Types Exist?. Ch. 7 Stewardship in Action I: Supplier Case Studies.
* What Other Types Exist?
IV. Toward Virtual Integration
1. Meaning: From vertical integration by ownership
to vertical integration by information
2. Example: Haworth Office Furniture