Cirque du Soleil. Case Analysis Lana Smith. The Industry 1980’s. Traditional circus industry was unattractive. Market growth and revenues stagnant. Competitors were fighting for market share. Little differentiation.
Cirque du Soleil’s mission is to invoke the imagination, provoke the senses and evoke the emotions of people around the world.Mission
Unique, Sustainable Advantage
Potential Market Saturation
No Limits to Expansion
Lack of New Talent
*All pictures came directly from Cirque du Soleil's website