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Cirque du Soleil. Case Analysis Lana Smith. The Industry 1980’s. Traditional circus industry was unattractive. Market growth and revenues stagnant. Competitors were fighting for market share. Little differentiation.

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Cirque du soleil

Cirque du Soleil

Case Analysis

Lana Smith


The industry 1980 s
The Industry 1980’s

  • Traditional circus industry was unattractive.

  • Market growth and revenues stagnant.

  • Competitors were fighting for market share.

  • Little differentiation


Mission

Cirque du Soleil’s mission is to invoke the imagination, provoke the senses and evoke the emotions of people around the world.

Mission


Traditional competition
Traditional Competition

  • Traditional circuses were trying to survive

  • Competing to attain renowned acts

  • Costs rose without significantly increasing revenues.


Traditional circus appeal
Traditional Circus Appeal

  • Awe

  • Clowns

  • Acrobats

  • Trained Animal Performances

  • Family Atmosphere

  • Live Entertainment


Becoming cirque
Becoming Cirque

  • Eliminations from Traditional Circus

    • Animals

    • Vendors

    • Concession Sales

    • Low Ticket Cost

  • Lasting Traditions

    • Clowns

    • Acrobats

    • The Big Tent


What is the difference
What is the Difference?

  • Human beings create the show

  • Clever performances with theme

  • Outrageous Costumes

  • No Animals

  • Combination of Circus, Broadway and Opera


Financial implications
Financial Implications

Decreased Costs

Increased Revenue


Analysis
Analysis

Strengths-

Unique, Sustainable Advantage

Weaknesses-

Potential Market Saturation

Opportunities-

No Limits to Expansion

Threats-

Bad Management,

Lack of New Talent


Questions
Questions?

*All pictures came directly from Cirque du Soleil's website


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