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Erez Zimerman

HP Scitex XP5500 Competitive Analysis. Erez Zimerman. HP Scitex XP series overview. XP5000 series known as “Expedio”. XP5500. The HP Scitex XP series was launched by Nur Macroprinters since 2004 HP acquired Nur Macroprinters in 2007

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Erez Zimerman

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  1. HP Scitex XP5500 Competitive Analysis Erez Zimerman

  2. HP Scitex XP series overview XP5000 series known as “Expedio” XP5500 • The HP Scitex XP series was launched by Nur Macroprinters since 2004 • HP acquired Nur Macroprinters in 2007 • The product name originally was “Expedio” and was changed to HP Scitex XP5000 series • Two models: • XP5100 – high quality low speed – 8 colors, max speed 1600 ft2/hr • XP5500 – low quality high speed – 4 colors, max speed 3500 ft2/hr

  3. About the New HP Scitex XP5500 • The HP Scitex XP5500 is based on the same platform as XP5300 / 5100 (known as “Expedio”) • It was first introduced in SGIA 2011 • The only two changes are: • New covers for safety purposes • New print mode of 3500 sqft/hr (previously was 3200 sqft/hr) • No real news on this product, just a minor face lift

  4. XP5000 SWF UV Printers

  5. UViStar Pro8 vs. XP5500 /5100- specs

  6. UViStar Pro8 vs. XP5500 /5100- specs

  7. HP Scitex Super Wide Status • HP Scitex division is located in Israel and reports to HP in Barcelona • HP invest ALL their efforts in penetration of the Latex printers, HP Scitex LX800 series • Therefore they are no longer investing in the super wide format printers • Customer support level is limited !!! • No spare parts in the field (logistic considerations) • In some cases customers production can be halted for several days

  8. Drawbacks of HP XP5000 Series All the information is based on field feedback and customers’ reviews

  9. Ink System - Drawbacks • The printer has 2 separate dedicated ink types,1 for each application: • 1 ink for Billboard • 1 ink for POP applications • The customer must choose between BB or POP and switch inks at each application change • Ink Switching takes 1 hour !! • Ink Switching wastes 1 liter !!, worth $80 • Real Ink consumption is ~ 100 sqm / liter B.B Inks POP Inks

  10. Media Tension - Drawbacks • Media tension is extremely high, which causes distortion of the media and change of dimensions !! • For large jobs this results in the need to perform scaling on the RIP !!! This makes it extremely problematic to get the file size accurate See the high tension on the PVC banner and how the media is stretched

  11. Media Waste - Drawbacks UViStar = 13” (35cm) media waste when loading new roll Expedio = 78” (200cm) media waste when loading new roll 78” (200 cm) waste 13” cm waste • Each time a customer loads new media he wastes 78” ! (4% from new PVC • banner roll goes to waste) • Customer replaces media rolls several times per day • Annual waste vs. UViStar can be $20K

  12. XP Media Loading - Drawbacks • Media loading must be accurate to prevent wrinkles during printing • See below how much scotch tape is applied to the roll

  13. HP Scitex XP5500 - Drawbacks • Ink level indication: • No ink level gauge (only empty / full ) • If there is no ink in the tank, printing stops machine can not stay unattended • No UV lamp time counter • UV lamp status in unknown • Might effect curing and print quality over time

  14. Head Carriage Height • In Expedio it is impossible to change the head carriage height during printing • If for some reason there are wrinkles (faulty loading, wrinkle in the roll from manufacturer ): • The print heads touch the media • Damage the print heads • Ruin the printed jobs Can not raise carriage during print process

  15. UViStar Pro8 vs. XP at Same Customer’s Site • Comparing the to the XP, the customer especially likes the following benefits: • Our ability to print on EVERY substrate with minimal user intervention when switching from one to the other (PE, PVC and vinyl). • On the HP Expedio he prints only PE and the machine is very sensitive to wrinkles. (raise the print carriage and resume printing cannot be done on the XP) • The XP prints in a SINGLE direction only, otherwise it is not sellable quality • Customer’s quote: • “Our production speed is really 353 sqm / hr, unlike the HP XP where the production speed in reality is half of what is written in the spec”

  16. Pro8 Wins in Every Parameter • Speed 353 vs. 325m/hr • Resolution 600 vs. 360dpi • True hybrid with minimal switch time 5 vs. 20 min • Minimal waste • Media 35 vs. 2000cm • Ink consumption 180 vs. 100m/liter • Switch 4 to 8 colors 5 vs. 60min, 400ml vs. 800ml • Simplicity & Utilization carriage height etc…. • Backlit Fully automatic vs. partially • In-line finshing • Auto loader & unloader

  17. UViStar Pro8 Benefits • Up to 353 sqm/hr (3,800 sqft/hr) – real production mode! • POP mode based on PDS technology • Hybrid option – switch in few minutes • Automatic loader & unloader for maximum printer utilization • Most versatile application capabilities – POP, PE ECO signs, Fleet, Soft signage, Rigid applications, Backlit, Billboard, Building wraps etc. • 8 colors print • Best ink consumption in the market – up to 180 sqm/liter (1,940sqft/liter) – annual saving can reach $100K • Advanced Featuers: • Media saving wizard • In-line finishing • Automatic backlit • Multi files optimizer • iPhone app • Fuji inks has high durability, low odor and huge color Gamut

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