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N Sensing Dealer Expectations

This introduction provides an overview of the company background, our experiences, concerns, and economic possibilities. We discuss our customer-focused business approach, environmentally friendly practices, N-rich strip use, and retailer expectations. We address producer concerns and methods for accurately recommending N rates visually.

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N Sensing Dealer Expectations

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  1. N SensingDealer Expectations Danny Peeper Wheeler Brothers Grain Watonga OK

  2. Introduction • Company background • What we have experienced • Concerns • Economic possibilities • Discussion

  3. Company Background • 17 Locations • Grain, Fertilizer, Chemical

  4. Historical Program • Provide soil sampling • 60# DAP in drill • Additional 40# N if grazing • Topdress 30-40# N • Normally applied to late

  5. Dealer Interest • Customer Focused Business • We are now a service industry • Fertilizer is fertilizer • Restaurant view • Better producer economics • Better use of funds • Yield Goal History

  6. Cont. • Environmentally Friendly • Nutrient management plans • Nutrient limited watersheds • Can make a good year a great year • Save money in a bad year

  7. Banker Interest • He is operating on your money • How much time do you have to walk fields • Second opinion on his topdress needs • Efficiently make all he can • Very accurate yield potential in Feb.

  8. Our N-Rich Strip Use • 2 Years of Serious Interest • 600-1000 plots annually • Results • No rain in 05 • Delayed planting in 06 • Late dormancy • Freeze • Flood….......

  9. Our Equipment • 3 rates • Portable • Storage • Tracks • Visible

  10. Retailer Expecations • 2007 • High Expectations • Ramp Yields • Field Counts • Inputs • Every Year • Accurate look forward at potential yield • Accurate and credible N rate recommendation

  11. Results • Record the wrong way

  12. What’s the Answer • There will be years with no N required • Spring 05 • They would not have applied N anyway • I still consider this a success • Personally I think it will help us sell more • Help reach max yields • Traditional rate or yield goal does not work • Most years N will be recommended at higher rates

  13. Responsible Approach • How can we recommend an accurate N rate visually • Producers need a correct rate by field by year • Historically overused products • Atrazine • Legal issues on groundwater • Poultry litter • Time to do a better job

  14. Retailer Marketing • Must be a profitable venture • Increase fertilizer sales • Increase producer profitability • He can’t spend what he doesn’t have • Total package solution

  15. Producer Concerns • I don’t want tracks • I don’t want flags • What are you trying to sell me • I won’t put on enough fertilizer • I will put to much fertilizer on • It just won’t work in my field • People will laugh at me • Not what my neighbor is doing

  16. Methods Discussion • How big of ramp do you need • How do you go back and find it • What if you can’t see the ramp • Are we representing accurately the field variability • How do we get them to pay for it

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