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WRIGLEY’S 5 CHEWING GUM

WRIGLEY’S 5 CHEWING GUM. DCM.CO.UK. WRIGLEYS 5 GUM SAMPLING CAMPAIGN. ACTIVITY OVERVIEW. Wrigley’s Ambassadors sampled new Wrigley’s 5 Chewing Gum Nationwide at regional cinemas. The campaign primarily targeted trendy young adults between the ages of 18-24 years old.

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WRIGLEY’S 5 CHEWING GUM

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  1. WRIGLEY’S 5 CHEWING GUM DCM.CO.UK

  2. WRIGLEYS 5 GUM SAMPLING CAMPAIGN ACTIVITY OVERVIEW Wrigley’s Ambassadors sampled new Wrigley’s 5 Chewing Gum Nationwide at regional cinemas. The campaign primarily targeted trendy young adults between the ages of 18-24 years old.

  3. OBJECTIVES AND TARGETS ACTIVITY OVERVIEW • Sample Wrigley’s 5 gum alongside 3D cinema campaign of Alice in Wonderland • • Get the public to experience the brand and talking about the product • • Develop greater brand awareness and encourage trial

  4. OBJECTIVES & TARGETS ACTIVITY OVERVIEW • The key messages that Brand Ambassadors were asked to deliver were: • Try New Wrigley’s 5 Gum • Stimulate your senses with Wrigley’s 5 Gum • Chew. Enjoy. Bin! • Try Wrigley’s 5 Cobalt flavour gum – A cooling peppermint • Try Wrigley’s 5 Electro flavour gum – A tingling spearmint • Try Wrigley’s 5 Pulse flavour gum – A crisp tropical • Remember to put your chewing gum in the bin when you’ve finished

  5. RESULTS The campaign was experienced by 331,530cinema goers and the Wrigley’s 5 Brand Ambassadors sampled 205,645consumers. From the feedback gained over the campaign 40%of cinema goers were already aware of the product.

  6. TARGET MARKET FEEDBACK “I have been wanting to try these” “ The taste is much better than before” “I have seen these being advertised” “Pulse is my favourite” “Cool something new to try, I love Wrigley's original chewing gum so I know this one will be good” “It tastes cool, refreshing, juicy and fruity.” “I have not had this before. I like it, the flavour seems to last longer than others.”

  7. THANK YOU DCM.CO.UK

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