Address No 18 & 20, Jalan Sulaiman 43000 Kajang, Selangor Darul Ehsan. Phone / Fax 03-87394288

2. Address No 18 & 20, Jalan Sulaiman 43000 Kajang, Selangor Darul Ehsan. Phone / Fax 03-87394288

3. History and Background of the business • Concept comes from high demand of education services in high concentrated populated area • Research shows that over 70% of parents are willing to send children to tuition because: -importance of education -lack of time

4. Business Profile • Form of business • Sole Proprietorship • Type of business • Independent type of business which create and nurture by founder itself • Offer service type of business • Store-front type of business operation

5. Mission • The A+ Learning Centre’s mission is to be a leading high quality centre of learning, discovering sufficient learning method and knowledge sharing in contributing towards excellent student development.

6. Vision • To produce quality students who are competitive and able to get good result in the PMR, SPM and STPM examination. • To transform our learning centre into a well known tuition centre • To enhance a quality management system that is effective, efficient and client-friendly • To solve student’s study problem and satisfy their needs using effective teaching methods and skills • To promote an Information and Communication Technology (ICT) culture through E-learning • To make profit through efficient profit plans, financial plans and marketing plans.

7. Services Offered • Tuition service is offered • 5 subjects • Mathematics • Science • Physics • Chemistry • Biology • A variety of tuition packages • Proprietary study notes are provided • E-learning or post-tuition • Transportation services offered • Effective Methodology (Student Centered) • Personal Counseling

8. Location • Strategic • Located at the center of town • Near KTM and bus stations • The only shopping complex in town is nearby • 3 secondary schools are located within 5km

9. Principal Bong Joo Ping Financial Manager Su Phaik Yan Marketing Manager Chan Lai Ying Physic Teacher Ong Chee Seong Chemistry Teacher Tan Yew Way Biological Teacher Chang Fui Ling Science Teacher Lee Seow Khem Mathematics Teacher Thian Mei Mei Organizational Chart

10. BONG JOO PING Founder Principal of learning centre Responsible for operation planning Teaches Mathematics subject for PMR, SPM and STPM Works full time Management Team SU PHAIK YAN • Responsible for financial management • Provides monthly financial statement to principal operation • Teaches Science subject for PMR and SPM • Works full time

11. Management Team CHAN LAI YING • Responsible for marketing procedures • Responsible for the advertising and promotional programmes • Teaches Maths subject for PMR, SPM and STPM • Works full time ONG CHEE SEONG • Teaches Physics subject for SPM and STPM • In charge of post-tuition service • works part time

12. Management Team TAN YEW WAY • Teaches Chemistry subject for SPM and STPM • In charge in E-learning • Works part time CHANG FUI LING • Teaches Biology subject for SPM and STPM • Works part time

13. Management Team LEE SEOW KHEM • Teaches Science subject for PMR and SPM • Works part time THIAN MEI MEI • Teaches Maths subject for the non –examination classes • Work part time

14. Evidence shows that the population and economic of Kajang was 4.3% growth There are 5 secondary schools centralized Many infrastructure and facilities Not every tuition centres provide full pure Mathematics and Science subjects A+ location’s can be categorized as shopping centers of Kajang city Many shopping centers and shop lots Operating Plan i) Right Location ii) Types of Location

15. A+ is located at 3rd floor 4 rooms available for tuition purposes Each classroom can include 15-20 students with air-condition, projector, whiteboard and clean environment A washroom A main office with a counter Operating Plan iii)PlanningPhysical Facilities

16. T1 S1 E 1 R2 R4 Operating Plan iv) Product and Process Layout • A+ Learning Centre’s Layout T1=Toilet R2=Room 2 S1=Service counter R3=Room 3 E1=Entrance R4=Room 4 R1=Room 1 R1 R3

17. Operating Plan iv) Product and Process Layout • Process Layout Teach + Quality Materials Good Result + Performance Discussion + facilitate Teacher

18. SPECIALIZATION MARKET COMPETITORS

19. Who are the competitors? • Institut Mutiara Mopar Kajang

20. Who are the competitors? • Pusat Tuisyen Cemerlang

21. Who are the competitors? • Institut Kajang

22. Who are the competitors? • Pusat Tuisyen Cendekia

23. Who are the competitors? • Pusat Tuisyen Sri Kelana

24. Who are the competitors? • Pusat Tuisyen Domain VKN

25. Who are the competitors? • Pusat Tuisyen Sri Teraju

26. Who are the competitors? • Excel Career Development Centre

27. Who are the competitors? • Institut Go Win

28. Who are the competitors? • XX Tuition Centre

29. Where are the competitors?

30. Where are the competitors?

31. Where are the competitors? A + Learning Centre

32. Setting Strategic Directions • It involves answering 2 difficult questions: 1. Where are we now? 2. Where do we want to go?

33. Specializes in Mathematics and Sciences subjects Quality and qualified teachers Uses ICT as teaching aid Post tuition and E-learning Transportation service available Comfortable classroom Small size classes with not more than 20 students Educational tour during holiday is available Insentive classes available Motivated activities are added A + Learning Centre Competitors SWOT Analysis - STRENGTHS • More subjects to choose • More experiences in business • Competent resources and materials • Experienced teachers • Offer in cheaper price • More systematic management • Strategic location 1. WHERE ARE WE NOW?

34. A + Learning Centre Competitors SWOT Analysis - WEAKNESSES • Limited subjects where recruits only for Mathematics and Science • Too much concentration on PMR, SPM and STPM • Lack of experiences in industry • Have not established name recognition • Higher price • Management inefficient • High cost and expenses of the operation • Location might not strategic • Offer similar subjects, but not specialize in pure sciences subjects • Teachers from vary levels of education, some of them are only at STPM level • Traditional teaching method 1. WHERE ARE WE NOW?

35. SWOT Analysis - OPPORTUNITIES A + Learning Centre • Continued development of the quality management • Name recognition to the customers • Continued improvement of customer service and good relationship • Retain qualified teachers and improve their expertise and ability through enhanced training • High demand • Use advance teaching methods • Improve quality of learning through motivated activities • Strategic location 1. WHERE ARE WE NOW?

36. SWOT Analysis - THREATS A + Learning Centre • Take time to understand students’ needs • Traffic jam • Large existing competitors • Lack of communication between management and teachers 1. WHERE ARE WE NOW?

37. Market Share Between A+ Learning Centre and Competitors in Year 2005 1. WHERE ARE WE NOW?

38. Market Share Between A+ Learning Centre and Competitors In Year 2005

39. BCG growth-share matrix • Stars -high growth, high market share • Cash Cows -low growth, high market share • Question Marks -high growth, low market share • Dogs -low growth, low market share 2. WHERE DO WE WANT TO GO?

40. A+ Learning Centre Competitors Analysis of BCG growth-share matrix 2. WHERE DO WE WANT TO GO?

41. Analysis of BCG growth-share matrix • A+ Learning Centre is in cash cows category, which typically generates large amounts of cash, far more than they can invest profitability in their own product line. • A+ has a dominant market share of a slow-growing market.(1.4%) 2. WHERE DO WE WANT TO GO?

42. Based on assumption of Population for year 2005 is 249100 (figure from MPKJ) and estimated increase 1.6% annually Estimated 8% (19928) of them are our target market (secondary students) Estimated 20% (3986) of secondary students go for tuition Estimated market growth rate increase 1.4% p.a Analysis of Market Share 2. WHERE DO WE WANT TO GO?

43. Market Share For Each Tuition Centre In Kajang City Center

44. CONCLUSION • A+ is in Market Challenger position. • SWOT analysis – • determine where are we now • know our competitors and ourselves strength and weaknesses • BCG matrix, Market Share – • where we want to go • Specific goal and vision • Plan several attack strategies to get more market share in the future.

45. THANK YOU!