Qatar Airways

1. Qatar Airways Campaign Analysis

2. Campaign Objective • Qatar Airways aimed at building brand awareness and driving users to their website and increasing interactions by the audiences in Oman. • The Qatar Airways campaign ran on top website domains (English & Arabic) channels from the 3rd of July 2018 until the 15th of July 2018. • Qatar Airways aimed at reaching their target audience within Oman via Display Ads creatives targeted at the most relevant audiences.

3. Display Campaign • The Qatar Display Ad campaign was executed in two languages English and Arabic which worked well to pull the attention of local audience’s of Oman • In order to execute the campaign successfully we needed to achieve the desired amount of clicks from the campaign which was set at 4200 clicks. • The campaign was successfully delivered with a CTR of 0.55% after delivering 7,67,066.

4. Display Ad Screenshots ( Mobile) • ARABIC: 300 X 250 • ENGLISH: 300 X 50

5. Display Ad Screenshots ( Desktop 300x600) • English 300x600 • Arabic 300x600

6. Display Ad Screenshots ( Desktop 728x90) • English 728x90 • Arabic 728x90

7. Top Domain Wise Break-up (English and Arabic)

8. Learnings and Recommendations • The display campaign provided the required number of clicks with a lesser number of impressions which proves that the Ad’s were targeted to the most relevant audiences. • Programmatic Display CTR of 0.55% for this campaign was achieved which is above the industrial benchmark of 0.35% for AdWords Display. • Qatar Airways Display campaign achieved the same due to the use of Data Management Platforms data that was infused within the CPC campaign. • This data ensured that the audiences were most appropriate for the campaign and with added filters like frequency capping and above the fold inventory the campaign delivery was successful.

9. Thank You!