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Designated Driver Survey 2010 – U.S. Results. Prepared for: Anheuser-Busch October 2010. Ever Been a Designated Driver - % Yes. 55% of respondents said they have been a designated driver.

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designated driver survey 2010 u s results

Designated Driver Survey 2010 – U.S. Results

Prepared for: Anheuser-Busch

October 2010

ever been a designated driver yes
Ever Been a Designated Driver - % Yes
  • 55% of respondents said they have been a designated driver

Source: GfK Roper, telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages?

driven home by a designated driver yes
Driven Home By a Designated Driver - % Yes
  • 32% of respondents have been driven home by a designated driver

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q3. Have you ever been driven home by a Designated Driver?

ever been a designated driver or driven home by a designated driver yes
Ever Been a Designated Driver or Driven Home By a Designated Driver - % Yes
  • 62% of respondents have ever been a designated driver or driven home by one

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages? and

Q3. Have you ever been driven home by a Designated Driver?

has been a designated driver in the past year yes
Has Been a Designated Driver in the Past Year - % Yes
  • 27% of respondents have been a designated driver in the past year

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q2. Have you been a Designated Driver in the PAST YEAR?

driven home by a designated driver in the past year yes
Driven Home By a Designated Driver in the Past Year - % Yes
  • 18% of respondents have been driven home by a designated driver in the past year

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q4. Have you been driven home by a Designated Driver in the PAST YEAR?

has been a designated driver or driven home by a designated driver in the past year yes
Has been a Designated Driver or Driven Home By a Designated Driver in the Past Year - % Yes
  • 36% of respondents have been a designated driver or driven home by one in the past year

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q2. Have you been a Designated Driver in the PAST YEAR? And

Q4. Have you been driven home by a Designated Driver in the PAST YEAR?

designated driver study detailed findings
Designated Driver Study – Detailed Findings
  • 62% or 137 milliona American adults 21+ have been a designated driver or have been driven home by one.
    • 55% or 121 millionb American adults 21+ have been a designated driver.
    • 32% or 70 millionc American adults 21+ have been driven home by a designated driver.
  • 36% or 79 milliond American adults 21+ have been a designated driver or been driven home by one in the past year.
    • 27% or 59 millione American adults 21+ have been a designated driver in the past year.
    • 18% or 39 millionf American adults 21+ have been driven home by a designated driver in the past year.

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Note: Total base for projections based on October 2009 projected population for Americans age 21+ (221,214,985), US Census Bureau: www.census.gov/population/projections/DownldFile3.xls

a: 137,153,290

b: 121,668,241

c: 70,788,795

d: 79,637,394

e: 59,728,045

f: 39,818,697

would use as a designated driver yes
Would Use as a Designated Driver - % Yes
  • 58% of respondents would use a friend or family member as their designated driver
  • 7% of respondents would use a taxi or minicab as their designated driver
  • 4% would use public transportation such as the bus or train as their designated driver

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q.5 When going out, which of the following would you use as your designated driver? A taxi or minicab as your designated driver; A friend or family member as your designated driver; or Public transportation such as the bus or train as your designated driver.

seen or heard about a campaign promoting designated drivers from budweiser in the past year yes
Seen or Heard About a Campaign Promoting Designated Drivers from Budweiser in the Past Year - % Yes
  • 39% of respondents said they have seen or heard about a campaign promoting Designated Drivers from Budweiser in the past year

Source: GfK Roper, telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q6. Have you seen or heard about a campaign promoting Designated Drivers from Budweiser in the past year?

late night talk show host respondents would choose as designated driver
Late Night Talk Show Host Respondents Would Choose as Designated Driver
  • Conan O’Brien was the most preferred of the late night talk show hosts mentioned

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q7. Which of the following late night talk show hosts would you choose as your Designated Driver?

promoting designated driving to reduce drunk driving
Promoting Designated Driving to Reduce Drunk Driving
  • 88% of respondents think that promoting the use of designated drivers is an excellent/good way to help reduce drunk driving

Top 2 Box:

Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q8. Do you think that promoting the use of Designated Drivers is an Excellent, Good, Fair or Poor way to help reduce drunk driving?

ever drink alcohol beverages drink beer
Ever Drink Alcohol Beverages/Drink Beer
  • 62% of respondents have had an occasion to drink alcohol beverages

Source: GfK Roper, telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010.

Base: Total Respondents 21+

Q9. Do you ever have occasion to drink alcohol beverages, even if it’s just for special occasions?

Q.10 Do you ever drink beer?

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