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Graphics and PowerPoint: Or How Not to Panic Before Your Next Big Presentation. Luciana Herman and Greg Harris, HKS Communications Program. What You Will Learn. Solution BLUF Flexible argument Key words Simple graphics Answers “So what?” Sparks Q & A. Problem Background junk

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Graphics and PowerPoint:

Or How Not to Panic Before Your Next Big Presentation

Luciana Herman and Greg Harris, HKS Communications Program


What you will learn
What You Will Learn

Solution

BLUF

Flexible argument

Key words

Simple graphics

Answers “So what?”

Sparks Q & A

Problem

  • Background junk

  • Inflexible argument

  • Text junk

  • Chart junk

  • Static presentation

  • Kills Q&A

Graphics and PowerPoint for Policymakers Workshop


Problem 1 background junk
Problem 1: Background Junk

Graphics and PowerPoint for Policymakers


Solution 1 bluf
Solution 1: BLUF

Graphics and PowerPoint for Policymakers


Problem 2 inflexible linear argument
Problem 2: Inflexible Linear Argument

Solution 2: Flexible Dynamic Argument

Prioritize and balance your recommendations according to your findings and audience needs


Problem 3 text junk
Problem 3: Text Junk

  • Enterprisers strongly favor allowing immigrants to enter and work in the United States legally for limited periods of time (by 71% to 26%).

  • This issue produces an unusual alliance between Enterprisers and Liberals, who, reflecting their generally pro-immigrant stance, register high levels of support for such temporary visas (58%-36%), as do the pro-business Upbeats (57%-38%).

  • On this question, opposition falls along economic rather than party lines. While Disadvantaged Democrats are the group most reluctant to ease entry for immigrant workers, with 63% opposed and only 30% in favor, they are joined by majorities among Disaffecteds (51%), Social Conservatives and Conservative Democrats (50% in each group).

Graphics and PowerPoint for Policymakers


Solution 3 key words
Solution 3: Key Words

Graphics and PowerPoint for Policymakers


Problem 4 chart junk
Problem 4: Chart Junk

Graphics and PowerPoint for Policymakers


Problem 4: More Chart Junk

Graphics and PowerPoint for Policymakers


Solution chart
Solution Chart

Graphics and PowerPoint for Policymakers


Less is more

10/20/30 Rule of Thumb

  • 10 slides

  • 20 minutes

  • 30 point font

Graphics and PowerPoint for Policymakers



The goal
The Goal recommendations

Steve Jobs unveiling the I-Phone

  • http://www.youtube.com/watch?v=6uW-E496FXg

  • Larry Lessig

  • How Money Corrupts Congress and a Plan to Stop It

  • http://fora.tv/2012/01/17/How_Money_Corrupts_Congress_and_a_Plan_to_Stop_It

  • You Believe You Know (3-min. clip at approximately 25 mins in)

Graphics and PowerPoint for Policymakers


HKS Master Plan recommendations


New Building recommendations

HKS Master Plan


22. recommendations

New Building

Enhanced Capacity for Existing Buildings

HKS Master Plan


22. recommendations

New Building

Enhanced Capacity for Existing Buildings

HKS Master Plan

Virtual Campus


22. recommendations

NewBuilding

EnhancedCapacityforExistingBuildings

HKS Master Plan

Virtual Campus


Final thoughts
Final Thoughts recommendations

Graphics and PowerPoint for Policymakers


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