Systems Development, Integration, and Test (SDI&T) 2012 Conference Planning Committee Meeting

1. Systems Development, Integration, and Test (SDI&T) 2012 Conference Planning Committee Meeting 27 Sep 2011

2. Today’s Objectives Event Objectives Planning Status Program Structure Tracks, Features, Activities, Session Model Target Audience Value Proposition Must Have Topics Potential Partnering Planning Meeting Topics

3. Obtain alignment on objectives and conference model Develop list of target audiences to share with staff for marketing purposes Refine value proposition for each audience Discuss name of conference: Is Systems Development, Integration, and Test Conference too long? Is “conference” too specific to technical conference model? Today’s Objectives

4. To provide a technical forum that addresses the integration of technologies to develop complex aerospace systems: Complex Systems Development Integration, Test, and Verification of Complex Systems Program Management and Support for Complex Systems Event Objectives

5. Conference Planning Committee formed Conference Event approved by AIAA TAC Call for Papers developed - Identifying 3 tracks and supporting topics Track chairs identified Venue identified: Co-located with Space 2012 11-13 Sep 2012 Sheraton Pasadena Pasadena, CA Marketing Strategy session held with AIAA Staff (21 Sep) Status

6. Two and a half day event starting Tuesday afternoon Same registration fee as SPACE - access to both events 3 concurrent tracks: 15 sessions, estimated 115 technical papers 1 plenary (Wednesday); shared plenary with SPACE (Tuesday) Panel sessions Preliminary Structure

7. Organize the plenary and panel sessions to address the big problems to be solved in systems development, integration, test Cost overruns Systems delays Late test failures Include sessions that discuss roadmaps and solutions to big problems Distribute product as an outcome of the event (similar to workshop report with description of issues and recommendations) Potential Program Features

8. Seminar prior to the event organized by the Management Technical Committee with Mike Griffin and leaders of the community we are trying to attract to discuss the event (locate it at a resort?) Chief Engineer Summit or Roundtable as an exclusive part of the event to serve this community and provide them a forum (no-attribution discussion) Program Manager Roundtable as part of the event Potential Peripheral Activities

9. Teleconferences or webinars prior to the event to seed some of the program topics to prospective attendees (useful for marketing event) Evolving event to include courses or workshops addressing systems-related topics and challenges Potential Follow On Activities

10. Session Model • Focus on invited sessions • Paper, panel, combination • Invited or otherwise tailored sessions should be the norm • Session chairs will be much more involved • Take ownership of creating sessions, inviting papers and panelists • Help develop the theme(s) • Drive the discussions

11. Session Model (continued) • CONOPS • Paper sessions will have a panel element, based on the AMT/GT model • The last 60 minutes of each session is used for the presenters in that session to form a panel and delve into the session topic(s) • Wrap-up session • Conference organizers present the main themes and lessons learned • Work with sessions chairs for input, in addition to attending the sessions to get the needed input

12. Potential Target Audiences • Vice Presidents for Program Management and Chief Engineers at companies • Program offices in government organizations • Air Force Space, NRO, Army, Navy, NOAA • Corporate member contacts • This might not be the right way to get to the Chief Engineers and Program Managers • Other? • Chief Engineer Councils within organizations • Academics Aerospace Professionals focused on developing Complex Systems and Executing Flawless Programs

13. Target Audiences? • Complex Systems Development • Chief Engineers, Lead Systems Engineers, Technology Directors • Engineers transitioning from Individual Contributor to Team Lead • Integration, Test, and Verification of Complex Systems • Chief Engineers, Lead Systems Engineers, Technology Directors • Engineers transitioning from Individual Contributor to Team Lead • Program Management and Support for Complex Systems • Program Managers • Engineers transitioning from IPT Lead to Project Manager Aerospace Professionals focused on developing Complex Systems and Executing Flawless Programs

14. What is the Value Proposition ? • For marketing outreach, we need to answer the questions: • What do I get? • What’s in it for me? • Why should I care?

15. Marketing Position • Need to develop positioning/value proposition statements for each audience segment to market and promote this new event well • Chief Engineers • Get access to inside of other programs (open discussion of issues, challenges, solutions) • Share best practices and lessons learned • Program Managers • Get information and insight to help to solve problems back at work • Learn how other organizations handle issues and gain tools to address issues on projects and programs within your organization • Understand paths to brining systems on schedule and budget • Corporate leadership • Tie engineering to the success of the corporate bottom line

16. What are the Must Have Sessions for These Audiences? • Complex Systems Development • Integration, Test, and Verification of Complex Systems • Program Management and Support for Complex Systems

17. Potential Partnering ? • PMI – Program Management Association • ICOSE – International Council on Systems Engineering http://www.incose.org/about/leaders.aspx?id=wg • NDIA – 14th Annual Systems Integration Conference, Oct 24-27, 2011 • Risk Management Association (RMS) • Risk Management Society (RIMS)