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Marketing

Marketing. National Food Service Management Institute The University of Mississippi. Objective 1. Describe the importance of marketing in school nutrition programs. Purpose of Marketing School Nutrition Programs:. To help school nutrition professionals:

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Marketing

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  1. Marketing National Food Service Management Institute The University of Mississippi

  2. Objective 1 Describe the importance of marketing in school nutrition programs.

  3. Purpose of Marketing School Nutrition Programs: To help school nutrition professionals: • understand the basic principles of marketing • know how to apply marketing principles to develop and implement a school nutrition marketing plan and • evaluate a marketing plan

  4. Role of the School Nutrition Director • Knowing what the customer wantsand needs • Providing productsand services that satisfy customer demands

  5. Objective 2 Identify the basic principles of marketing.

  6. Definition of Marketing Marketing is the process of creating, communicating, and delivering value to customers.

  7. Techniques of Marketing • Promoting • Advertising • Merchandising • Selling

  8. Difference Between Marketing and Advertising • Marketing includes advertising. • Marketing is both active and interactive. • Advertising is presenting the sales pitch and is more direct. • Advertising is more of the commercial way of marketing.

  9. Marketing School Nutrition • Promote school nutrition products as nutritious. • Sell the school nutrition program as part of the educational environment. • Change the image of the program. • Influence dietary behaviors of students.

  10. Types of Marketing • Direct or commercial marketing is the process of promoting and sellingthe product or service. • Social marketing is a process for influencinghuman behavior on a large scale, using marketing principles for the purpose of societal benefit rather than for profit.

  11. What do you think should be the main focus of marketing school nutrition? VOTE • Promoting and selling food products • Influencing students to select a quality nutritional diet to improve their health • Not sure

  12. Fundamental Ps of Marketing • Product: goods, services, or changed behavior • Price: cost to target group in money, time, and effort • Place: outlet or spot where product is acquired • Promotion: activities to “sell” or promote benefits of the product

  13. Social Marketing Principle #5 Policy: facilitates a course of action to support voluntary changes in behavior

  14. Objective 3 Identify the elements of a marketing plan.

  15. Marketing Plan A marketing plan is a written plan of an organized approach to change, with goals and objectives identified, and the meansof accomplishing those goals described.

  16. Steps to Preparing a Successful Marketing Plan • Establish measurable objectives/goals. • Identify the target audience. • Assess the current situation. • Research the target audience. • Develop strategies and tactics.

  17. Steps to Preparing a Successful Marketing Plan (continued) • Develop a budget. • Establish timelines. • Implement strategies and tactics. • Evaluate results. • Follow up.

  18. Thank You! National Food Service Management Institute www.ngsmi.org 800-321-3054

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