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1 0. IAT 102 Graphic Design. 0 3. Swiss Style Armin Hofmann Adrian Frutiger: Univers-Font Wolfgang Weingart: Typo-Punk Design Basics. Swiss Design (International Typographic Style) asymmetrical organization grid objective photography clear and factual sans serif typography

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10

IAT 102 Graphic Design


03

Swiss Style

Armin Hofmann

Adrian Frutiger: Univers-Font

Wolfgang Weingart: Typo-Punk

Design Basics


  • Swiss Design

  • (International Typographic Style)

  • asymmetrical organization

  • grid

  • objective photography

  • clear and factual

  • sans serif typography

  • Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann

  • (Chapter 18, Meggs)

Armin Hofmann, 1954


1928

Tschichold

New Typography

50-60ies

Ruder

White Space

1961

Muller-Brockmann

The Grid

1970s

Otl Aicher:

Corporate Identity




Armin Hoffman

“The viewers do not know it – but they can feel it”



Leading refers to the thin strips of lead that divide the horizontal lines of type.

A font size is determined by the entire piece of metal.

Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.


Univers,

Adrian Frutiger, 1957


Helvetica,

(Neue Haas Grotesk),

Max Miedlinger

1957



  • Swiss Design

  • (International Typographic Style)

  • asymmetrical organization

  • grid

  • objective photography

  • clear and factual

  • sans serif typography

  • Poster “the good shape”

  • Emil Ruder





Style-Hints (or elements for good design):

Hierarchy

Balance

Consistency / Repetition

Contrast

White space

Gestalt-principles



What is the most important information?

What should you see first?

Second?

hierarchy








Gestalt-principles:

Proximity

Similarity

Good continuation

Closure

Uniform Connectedness

Figure Ground


Proximity
Proximity

http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

Information Design, Andres Wanner 2010


Similarity
Similarity

Information Design, Andres Wanner 2010


Good continuation
Good continuation

Information Design, Andres Wanner 2010


Closure
Closure

Information Design, Andres Wanner 2010


Uniform connectedness
Uniform Connectedness

http://www.andyrutledge.com/gestalt-principles-3.php

Information Design, Andres Wanner 2010



Proximity1
Proximity

http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

Information Design, Andres Wanner 2010


Good continuation1
Good continuation

Information Design, Andres Wanner 2010






  • Announcements

  • Next week:

  • - quiz: all lectures + Lupton: GRID chapter

  • This week: midterm-marks

  • Please review IN DETAIL!

  • your marks count as accepted, if you don’t dispute them before March 22nd

  • Questions, feedback, etc:

  • Andres’ informal office hour, today 2:30 Blenz @ Mezzanine

  • Allen, Andrew office hour: today after lecture



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