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Keith Urban

Keith Urban. Concept :

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Keith Urban

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  1. Keith Urban • Concept: • Jealous of hearing all your friends talk about how great Keith Urban was in Concert? Didn’t get to see his amazing guitar skills live and up close? Well, we are giving you another chance to see Keith Urban live in concert this Stampede during the “Virgin Mobile Stampede Concert Series”. • Be listening to the Odd Squad in the Mornings and the Rhodes show in the afternoons for your chance to Beat the Box Office. Country Club Members keep an eye on your inbox for an exclusive pre-buy offer! • Still don’t have your tickets to the show? Join Scott Phillips live on location at the Calgary Stampede for your chance to win tickets to see Keith Urban that day! • From your ticket to the Stars, Country 105! • Promotion Details: • Liners • On Air Contest Occasion • Morning Show Contest Occasion • Contest Launch Announcement • On Air Calendar Inclusion • Station Personality Host/ Emcee • Station Cruiser Visit • Station Promo Host • Weekly E-Newsletter Inclusion • Exclusive E-Newsletter • Contest Promo Player Slide • Contest Page Listing • Concert Page Listing • Country 105 iPhone Events App Inclusion

  2. Keith Urban • Promotional Outline Details • Phase One: BTBO • Liners (Feb 27 – March 5) 14 Occasions $ 2, 548 • Morning Contesting (Feb 27 – March 7) 7 Occasions $ 4, 585 • On Air Contesting (Feb 27 – March 7) 7 Occasions $ 3, 822 • Contest Launch Announcement (Feb 27) 1 Occasion $ 728 • Exclusive E-Newsletter (TBD) 1 Occasion $ 5, 800 • Contest Page Promo Player (Feb 27 – March 5) 1 Week $ 400 • Contest Page (Feb 27 – March 5) 1 Occasion $ 1, 000 • Contest Listing Page (Feb 27 – March 5) 1 Week $ 230 • Phase One Total Promotional Value: $ 19, 923 • Phase Two: Sustaining Promotions • On Air Concert Calendar (Feb 27 – July 12) 136 Occasions $ 32, 640 • Concert Listing Page (Feb 27– July 12) 19 Weeks $ 4, 370 • Iphone App Events (Feb 27 – July 12) 19 Weeks $ 2, 550 • Phase Two Total Promotional Value: $ 39, 560 • Phase Three: On Air Contesting • Liners (April 28 – May 4) 14 Occasions $ 2, 548 • Morning Contesting (April 28 – May 2) 5 Occasions $ 3, 275 • Weekly E-Newsletter (April 29) 1 Occasion $ 1, 200 • Contest Page Listing (April 28 – May 4) 1 Week $ 230 • Contest Page (April 28 – May 4) 1 Occasion $ 1, 000 • Contest Page Promo Player (April 28 – May 4) 1 Week $ 400 • Phase Three Total Promotional Value: $ 8, 653

  3. Keith Urban • Phase Four: Day of Contesting/ Day of Show • Liners (July 9-11) 6 Occasions $ 1, 092 • On Air Contesting (July 12) 5 Occasions $ 2, 730 • Weekly E-Newsletter (July 8) 1 Occasion $ 1, 200 • Station Personality Host/ Emcee (July 12) ** 1 Occasion $ 575 • Live Broadcast (July 12) ** 1 Occasion $ 13, 000 • Station Cruiser Visit (July 12) 1 Occasion $ 250 • Station Promo Host (July 12) 2 Occasions $ 750 • Phase For Total Promotional Value: $ 19, 597 • Total Promotional Value: $ 87, 733 • ** Pending Programming Approval

  4. Keith Urban Calgary Stampede to Provide: • Scheduled Buy of $ 2, 000 with Corus Radio Sales Rep Kari Griffth. • Full Details and Copy Information Including Associated Images and Logos Provided to Jessica McGrath no later than 2 weeks prior to commencement of promotion. • Fifty-two (52) Tickets to Keith Urban at the SoctiabankSaddeldome July 12th Provided to Jessica McGrath later than 2 weeks prior to commencement of promotion. • Six (6)Tickets for announcers to Keith Urban at the SoctiabankSaddeldome July 12th Provided to Jessica McGrath later than 2 weeks prior to commencement of promotion. • Corus Radio Calgary Staff Pre-buy. • Inclusion of Corus Logos in all associated online and print marketing materials where applicable. • Promotion Pending Approval from Corus Radio Legal. • Confirmation of Promotional Outline and Commitment to prizing by FEBRUARY 12THor inventories will be released Any changes to the above proposal may alter Corus Radio Calgary’s promotional commitment. We look forward to working with you on this promotion! ________________ ________________ • Client Today’s Date • Jessica McGrath • Promotions Coordinator • Corus Radio Calgary • P: 403.716.6581 • E: jessica.mcgrath@corusent.com

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