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Are we there yet?. The Fourth Wave. Presented by: Katie Redman. Let’s go back a bit…. First Wave: Agricultural. Third Wave: Technology. Second Wave: Industrial. INFOMMERSION. Information Invasion. Put your laptop down. You’re surrounded. Bill Gates' House. Inforazzi.

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Are we there yet

Are we there yet?

The Fourth Wave

Presented by: Katie Redman


Let s go back a bit
Let’s go back a bit…

First Wave: Agricultural

Third Wave: Technology

Second Wave: Industrial


Infommersion
INFOMMERSION

Information Invasion



Inforazzi

Advertisers are not abandoning old methods, but updating them to meet consumers where they are: online.


Spheres
Spheres

Technosphere

Energy- Local, two-way sources

Hardware- Moving beyond the computer


Sociosphere infosphere
SociosphereInfosphere

Smart Handbags

RFID Tags

Asynchronization

  • Location Tracking

  • Facial Recognition Dating


Conclusion
Conclusion

“You're late, do you have no concept of time?”

–Dr. Emmett Brown,

Back to the Future


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