Take a
This presentation is the property of its rightful owner.
Sponsored Links
1 / 21

Take a Social Approach to Chinese Market PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on
  • Presentation posted in: General

Take a Social Approach to Chinese Market. Table of Contents. What is Sina Weibo? Why open a weibo account? How to register? What ’ s Sina Weibo Verification? Why Verify ? For example? How can Simply Mandarin help?. What is Sina Weibo? .

Download Presentation

Take a Social Approach to Chinese Market

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Take a social approach to chinese market

Take a Social Approach to Chinese Market

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Table of Contents

  • What is Sina Weibo?

  • Why open a weibo account?

  • How to register?

  • What’s Sina Weibo Verification?

  • Why Verify ?

  • For example?

  • How can Simply Mandarin help?

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

What is Sina Weibo?

  • The first and most popular Chinese Weibo platform, launched in 2009.

  • Regarded as the Chinese twitter

  • 500million registered users*

  • 46.2 million daily active users*

  • 100 million Daily post *

*Official data from Sina collected in Dec.2012

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Why open a Company Weibo Account?

  • Brand Building

  • Media and PR

  • Customer Relationship Management

  • Sales

  • Recruitment

  • Other

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Are you on Weibo?

  • 143 out of Global Fortune500 companies have verified Weibo account

  • 207 China Fortune 500 companies have verified Weibo accounts

  • More than 130K verified company account

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Top 5 Weibo Active Industry?

  • Catering

  • Automobile mainly car dealerships

  • Business Service

  • E-commerce

  • IT

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

How to register ? Easy !

  • You can register your Weibo account on Sina’s Weibo website.Follow the instructions on screen.

  • Just get in touch with Simply Mandarin!

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

What is Sina verification then?

  • Sina verifies accounts to avoid cyber identity fraud

  • Sina Weibo account holders in China can apply for verification directly from Sina

  • Overseas Weibo accounts will have to apply verification through appointed overseas partners

  • Once successfully verified, a blue “V” stamp will appear on the relevant Weibo accounts.

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Who can apply for company account verification?

Government body (police, tourist office etc )

Media companies ( TV , magazine, radio etc)

Legitimately registered

Business operations

Legitimate website

Not for Profit organizations

Groups (such as photographers club etc)

Educational institutions

Weibo Applications

* Sina Weibo classifies these application categories and different application paper will need to completed.

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Why Verify ?

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

  • Protect your brand: Prevent Identity Fraud

Who is Who???

24 search results when searching for “Harrods” on weibo, one of them is exactly the same name with Harrods official name, only difference is the official blue V!

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

  • More analytic tools

More than 60 different kind of data analysis.

Measure your social performance accurately.

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Mercedes Benz: 660,768 followers

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

L’OREAL:520,909 followers

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Dell:435,675followers

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Starbucks:767,602 followers

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Meilishuo(E-commerce):4,549,361 followers

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Burberry:557,959 followers

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

How Can Simply Mandarin help ?

  • Simply Mandarin is very honored to be the selected UK partner to facilitate the Weibo account verification for both UK and Ireland.

  • We can help you:

  • Set up your own Weibo account

  • Facilitate the Verification your Weibo account

  • Translate the documents when necessary for Sina to view

  • Manage and promote your Weibo account

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

Documents needed?

  • To verify your Weibo account , you need to send your Weibo account name and Weibo address together with the following:

  • Company Registration Documents.

  • An Authorization Letter to authorize Simply Mandarin to facilitate the application process on behalf of the company weibo owner. It should be stamped by official company staff or signed by one of the directors/legal representative.

  • Note: Mandarin translation of the company register ration certificate and the authorization letter is required for application. Simply Mandarin can arrange this for you.

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


Take a social approach to chinese market

  • Thank you and get in touch!

  • T:02032865888

  • E: [email protected]

T: 0203 2865 888 E: [email protected] W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX


  • Login