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6 ways to market your YES business without (hardly) spending a cent

6 ways to market your YES business without (hardly) spending a cent. The key is… BUNS. Innovating your service or product is MORE IMPORTANT than advertising!. You want ‘BUZZ’. Don’t JUST create customers, create RAVING FANS. Takeaway # 1 Make your product or service (really) AWESOME.

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6 ways to market your YES business without (hardly) spending a cent

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  1. 6 ways to market your YES business without (hardly) spending a cent

  2. The key is…BUNS

  3. Innovating your service or product is MORE IMPORTANT than advertising!

  4. You want ‘BUZZ’

  5. Don’t JUST create customers, create RAVING FANS

  6. Takeaway # 1Make your product or service(really) AWESOME

  7. Test your idea

  8. Not everyone needs to like your idea (in fact I think it is better if they don’t!)…but you do need to have a clear idea who is going to pay for it.

  9. Customers will pay what THEY think it is worth, not what it cost you to make or what you think it is worth!

  10. Takeaway # 2TEST your product and find out what people will pay for it

  11. Must have a websiteMust have a website Must have a website Must have a website Must have a website

  12. Its your ‘Showroom’

  13. Simple & Visual • Easy to read • Contact details

  14. Can you explain in 10 seconds what you do?What makes you different? WIIFT NOT WIIFM If you use facts, do it in a cool way.

  15. Tell stories

  16. Takeaway # 3Create a website to tell stories and connect(way more important than FB!)

  17. Now, send people to your ‘showroom’

  18. Fish where the fish are

  19. Build a ‘fan database’Friends & familyFace to face demonstrations or samplesFlyersArticles in media (esp local)*Bloggers* (send samples)**definitely needs a story angle!

  20. Then lever it, make them feel special and communicate

  21. How? Competitions (harvest mobile # and email) Free ‘special member only’ events / offers (Did I mention MAKE THEM FEEL SPECIAL?) Incentivize people to introduce others Reward your best customers (and your biggest fans) Collect & use endorsements “Sign up a friend” and you both win

  22. Always remembering...WIIFT NOTWIIFM

  23. Takeaway # 4Start & leverage your fan database, and drive them to your website, product or service

  24. Add value, avoid discounting

  25. S - $10C - $6GP 40%D 30%4X

  26. Takeaway # 5Add value, avoid discounting

  27. Market early!

  28. Why is 80% better than100% ?

  29. Takeaway # 6Do it early, do it now, don’t wait for perfection!Build the anticipation, involve your fans

  30. A word on social media

  31. Rarely sell anything Pretend you’re at a function Help fans Great way to build ‘buzz’

  32. Summary1. Make your product / service buzzable2. Test it out3. Website + stories4. Start & grow your database5. Add value, avoid discounting6. Create buzz early

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