The identifacation of market strategy for Kwidzyn School of Management. Michał Makowski, PhD Beata Pawłowska, PhD Katarzyna Strzała-Osuch, PhD. The most important facts about Kwidzyn School of Management.
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Michał Makowski, PhD
Beata Pawłowska, PhD
Katarzyna Strzała-Osuch, PhD
The Higher School of Management in Kwidzyn started its activity in 1999 as a private university by the desicion of the Ministry of National Education and Sport (decision of 22 September 1999).
The Higher School of Management is a non-profit organization. It was established by the Society for Economic and Environmental Education in Gdańsk represented by persons professionally bound with various forms of education, whose passion is to improve training methods and effects all the time.
The mission of the Higher School of Management is as follows: „We think globally, we act locally”
It is one of the most frequently used method in the strategic analysis. It is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
Apart from the systematic combination of two complementary approaches to the organization „inside out” and „outside in”,as well as the research on the synergy effect between the internal and external factors, it offers the four normative strategies of activity.
High schools managers should become initiators in shaping the future of their institutions. Strategies must be developed to ensure that institutions will be responsible to the needs of the people in the year 2015 and beyond.
Opportunieties matrix Management
Threats matrix Management