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Music Video Analysis By Hollie Potter
Damn Right – Audrey Nuna • Within this presentation, I will be analysing the music video for ‘Damn Right’ by Audrey Nuna. • Nuna has been a massive influence for our music video in terms of camera work, editing and overall aesthetic for the video. • Audrey Nuna shares similarities in the way that her music consists of rap elements/characteristics.
Conventions Nuna presents the style of r&b/rap through the conventional use of … • Lip syncing to the camera/direct contact with audience • Using a fisheye lens • Dutch tilts • Low angles • Jump cuts • Baggy clothing • Jewelry
Fisheye lens • As spoken about beforehand, Nuna utilises a fisheye lens to really accentuate the rap imagery stemmed from the 90’s hip hop movement. There is also a recurring motif of circles which in effect, uses shapes to create three-dimensional layers to the performance.
Camera Angles • Nuna utilises a variety of camera angles, such as canted, low and high. • The conventional use of canted camera angles are to purposely make an audience feel uneasy and disorientated. It throws the viewers off balance, creating tension and anticipation. This is showcased through the corridor set design. • Low angle shots are to convey a character in an authoritative manner, accrediting them power and dominance. I really appreciate how Nuna goes against conventions here, purposely portraying herself as more masculine to destigmatize the stereotype around women being inferior in r&b music videos. • Nuna juxtaposes the low angles against a sequence of high angle shots to draw attention back to the 90’s hip hop style that was previously presented through the fisheye lens.
Fashion • The fashion within the music video was clearly stylized in an Avant Garde manner. • The use of futuristic, abstract clothing/accessories is to display the modernised approach towards the song. • Fashion accessories such as an overload of hair clips on the hair illustrates Nuna’s bold and expressionistic personality. It conveys to the audience that she is comfortable and confident within her own skin, promoting ideologies of self acceptance and self love.