_____ consists of all of the activities involved in selling products or services directly to the final customer. Retaili

1. _____ consists of all of the activities involved in selling products or services directly to the final customer. Retailing Franchising Wholesaling Indirect buying Kotler / Armstrong, Chapter 13

2. _____ consists of all of the activities involved in selling products or services directly to the final customer. Retailing Franchising Wholesaling Indirect buying Kotler / Armstrong, Chapter 13

3. Retail stores can be classified in which of the following ways? how they are organized the amount of service they offer the prices they charge all of the above Kotler / Armstrong, Chapter 13

4. Retail stores can be classified in which of the following ways? how they are organized the amount of service they offer the prices they charge all of the above Kotler / Armstrong, Chapter 13

5. Nordstrom would be considered a _____ retailer because its customers like to be “waited on.” specialty-service limited-service full-service 4. direct-service Kotler / Armstrong, Chapter 13

6. Nordstrom would be considered a _____ retailer because its customers like to be “waited on.” specialty-service limited-service full-service direct-service Kotler / Armstrong, Chapter 13

7. Which of the following retail stores carry a limited line of high-turnover goods like soda, candy, and newspapers? specialty stores convenience stores superstores hybrid stores Kotler / Armstrong, Chapter 13

8. Which of the following retail stores carry a limited line of high-turnover goods like soda, candy, and newspapers? specialty stores convenience stores superstores hybrid stores Kotler / Armstrong, Chapter 13

9. Home Depot and Lowe’s are super specialty stores that are known as _____. superstores category killers monster stores all of the above Kotler / Armstrong, Chapter 13

10. Home Depot and Lowe’s are super specialty stores that are known as _____. superstores category killers monster stores all of the above Kotler / Armstrong, Chapter 13

11. Kotler / Armstrong, Chapter 13 A superstore variation characterized as a huge superstore as large as five football fields is called a(n) ____________. • hypermarket • hybrid • intermodal • franchise

12. Kotler / Armstrong, Chapter 13 A superstore variation characterized as a huge superstore as large as five football fields is called a(n) ____________. • hypermarket • hybrid • intermodal • franchise

13. A contract between a service company and an independent business who pay for the right to operate a business is called a _____. wheel of retailing franchise category killer merchant wholesaler Kotler / Armstrong, Chapter 13

14. A contract between a service company and an independent business who pay for the right to operate a business is called a _____. wheel of retailing franchise category killer merchant wholesaler Kotler / Armstrong, Chapter 13

15. One of the hottest growth areas in retailing are _____. supermarkets department stores factory outlet malls convenience stores Kotler / Armstrong, Chapter 13

16. One of the hottest growth areas in retailing are _____. supermarkets department stores factory outlet malls convenience stores Kotler / Armstrong, Chapter 13

17. The three major product variables retailers consider are _____, _____, and _____. product line; product width; product breadth service mix; product assortment; store atmosphere product mix; product depth; product assortment product assortment; store atmosphere; price standards Kotler / Armstrong, Chapter 13

18. The three major product variables retailers consider are _____, _____, and _____. product line; product width; product breadth service mix; product assortment; store atmosphere product mix; product depth; product assortment product assortment; store atmosphere; price standards Kotler / Armstrong, Chapter 13

19. Most restaurants either seek _____ markups on low volumes or _____ markups on high volumes. low; high high; low moderate; high none of the above Kotler / Armstrong, Chapter 13

20. Most restaurants either seek _____ markups on low volumes or _____ markups on high volumes. low; high high; low moderate; high none of the above Kotler / Armstrong, Chapter 13

21. Kotler / Armstrong, Chapter 13 The acronym EDLP refers to “everyday low pricing.” • true • false

22. Kotler / Armstrong, Chapter 13 The acronym EDLP refers to “everyday low pricing.” • true • false

23. According to the text, the three critical factors in retailing success are _____. location, location, and location price, service, and store design price, service, and convenience service, style, and design Kotler / Armstrong, Chapter 13

24. According to the text, the three critical factors in retailing success are _____. location, location, and location price, service, and store design price, service, and convenience service, style, and design Kotler / Armstrong, Chapter 13

25. Kotler / Armstrong, Chapter 13 More online retailing is conducted by “click and brick” retailers than by “click-only” retailers. • true • false

26. Kotler / Armstrong, Chapter 13 More online retailing is conducted by “click and brick” retailers than by “click-only” retailers. • true • false

27. The future of malls will be about creating places to be rather than places to buy. true false Kotler / Armstrong, Chapter 13

28. The future of malls will be about creating places to be rather than places to buy. true false Kotler / Armstrong, Chapter 13

29. The _____ states that new types of retailers usually begin as low-margin, low-price, low-status operations and evolve into the higher priced, higher service companies they replaced. law of retailing wheel of retailing reseller paradigm retailing life cycle (RLC) Kotler / Armstrong, Chapter 13

30. The _____ states that new types of retailers usually begin as low-margin, low-price, low-status operations and evolve into the higher priced, higher service companies they replaced. law of retailing wheel of retailing reseller paradigm retailing life cycle (RLC) Kotler / Armstrong, Chapter 13

31. ______ add value by performing such channel functions as bulk-breaking, market information, and financing. Wholesalers Category killers Manufacturers none of the above Kotler / Armstrong, Chapter 13

32. ______ add value by performing such channel functions as bulk-breaking, market information, and financing. Wholesalers Category killers Manufacturers none of the above Kotler / Armstrong, Chapter 13

33. Rack jobbers retain title to the goods and invoice the retailer only for the goods they sell. true false Kotler / Armstrong, Chapter 13

34. Rack jobbers retain title to the goods and invoice the retailer only for the goods they sell. true false Kotler / Armstrong, Chapter 13

35. Merchant wholesalers, having taken title to the merchandise, are the largest single group of wholesalers. true false Kotler / Armstrong, Chapter 13

36. Merchant wholesalers, having taken title to the merchandise, are the largest single group of wholesalers. true false Kotler / Armstrong, Chapter 13

37. Bulk industries, such as lumber and coal, often use merchant wholesalers called _______. rack jobbers mail orders drop shippers category killers Kotler / Armstrong, Chapter 13

38. Bulk industries, such as lumber and coal, often use merchant wholesalers called _______. rack jobbers mail orders drop shippers category killers Kotler / Armstrong, Chapter 13

39. Often manufacturers’ sales branches are wholesaling operations conducted by nonwholesalers in an effort to bypass wholesalers. true false Kotler / Armstrong, Chapter 13

40. Often manufacturers’ sales branches are wholesaling operations conducted by nonwholesalers in an effort to bypass wholesalers. true false Kotler / Armstrong, Chapter 13