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MARKETING STRATEGY FOR SELLING TISSUE CULTURE IN-DOOR POT PLANTS IN GERMANY

MARKETING STRATEGY FOR SELLING TISSUE CULTURE IN-DOOR POT PLANTS IN GERMANY. Dr. Blessed Okole Technology Manager Council For Scientific and Industrial Research (CSIR) SOUTH AFRICA. Marketing strategy. Definitions Statistical data of the market Competitors Products for the market

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MARKETING STRATEGY FOR SELLING TISSUE CULTURE IN-DOOR POT PLANTS IN GERMANY

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  1. MARKETING STRATEGY FOR SELLING TISSUE CULTURE IN-DOOR POT PLANTS IN GERMANY • Dr. Blessed Okole • Technology Manager • Council For Scientific and Industrial Research • (CSIR) • SOUTH AFRICA

  2. Marketing strategy • Definitions • Statistical data of the market • Competitors • Products for the market • Target Group and market segment • Strategy and Way forward

  3. DEFINITIONS • Tissue culture plants: Plants that are grown aseptically in a container and with the help of hormones, these plants are multiplied to produce clones within a short time period. • Indoor pot plants: Ornamental plants that are grown in a pot (5-50 cm) and kept in the house or placed on the balcony. They add beauty to the house.

  4. Marketing information for pot and cut flowers in Germany and Holland

  5. Marketing information for pot and cut flower in Germany and Holland

  6. COMPETITORS • Holland companies that are producing pot plants through the tissue culture process • Indian and other East European companies • German companies that produce tissue culture plants • Big companies that are using seeds • Syngenta, Selecta Klemm, Westhoff, Florensis, Bode, Fisher.

  7. PRODUCTS FOR EXPORT • Tissues: Plants in gelling agent (agar or gelrite)- Washed / sent in agar • Cheaper • No value addition • 5 -CM plugs: Plants in peatmoss/soil • Wider customer range • Expensive freight charges

  8. TISSUE CULTURE PLANT- Inoculation room

  9. 5-CM banana plug plants grown in the greenhouse

  10. COMPETITIVE ADVANTAGE • Price • Expertise • Trust and Good track Record • Delivery on schedule • Reference in Holland • Speak German • Produce products that are not in the market e.g medicinal or new plant varieties.

  11. MEDICINAL PLANT

  12. Musa tropicana (pot banana plant)

  13. ORNAMENTAL PINEAPPLE

  14. SPATHIPHYLLUM

  15. SYNGONIUM

  16. Market Spread • 60% buy from Specialized shops 35 Euro • 30% in Supermarket 17 Euro • 10% in Garden Centers 25 Euro

  17. Marketing Strategy • Start with small companies • Ordered a CD on German companies that are in this business • Select nurseries/greenhouses that are producing the plants of interest • Get more information about this companies from their websites if any • Contact the companies- telephone • Send samples ___ VISIT

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