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Web 2.0 & Social Networking

Web 2.0 & Social Networking. Doug Campbell Off Exploring Ltd. The Business Benefits . Generate more website visitors Persuade more people to buy Encourage return visits Increase brand visibility. Off Exploring. Diary / blog / journal User reviews Community site. Photographs

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Web 2.0 & Social Networking

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  1. Web 2.0 & Social Networking Doug Campbell Off Exploring Ltd

  2. The Business Benefits Generate more website visitors Persuade more people to buy Encourage return visits Increase brand visibility

  3. Off Exploring • Diary / blog / journal • User reviews • Community site • Photographs • Video uploads • Mapping • Message board • Facebook, Bebo, Twitter etc integration • SMS / MMS updates • Printed books

  4. End User Value is crucial • Complementary • Compelling functionality • Useful • Community specific • Permanent record

  5. Community capabilities • Resort focussed • “Before and after your travel…” • Group trips • Reviews from like minded customers

  6. Reduce our marketing costs • User generated content drives up organic search results “… increased SEO ranking massively” “… reduce PPC spend due to the success and reach of the travel blogs” Craig Hepburn Global Webmaster STA Travel

  7. Increase the size of our “audience” • Integration with sites such as Facebook, MySpace, Bebo, Twitter is exploiting the power of social networks.

  8. Improve conversions User content drives 200% - 400% sales increase 40% - 60% of users will refer to user content More compelling presentation Independent reviews Additional photography Video Itinerary visualisation Staff generated content Visual presentation

  9. Incremental revenue opportunities • Incremental sales to customers already travelling • Leverage additional product sales • Insurance, excursions, other travel products, etc

  10. Build repeat business • Differentiated experience • Generate brand allegiance

  11. Fostering loyalty amongst users • “Without this site our trip wouldn’t have been half as good. It not only allowed us to stay in contact but brought 3 generations of our family together. Thank you.” • “It’s a great website, can’t believe it’s free! It has kept my family up to date and it’s so easy to use! Love it!”

  12. Brand Exposure Increased visibility of the STA brand: Videos Facebook / MySpace / Bebo integration Social bookmarking Screensavers Branded email / SMS to contacts Printed materials

  13. The Business Benefits Generate more website visitors Persuade more people to buy Encourage return visits Increase brand visibility

  14. Why Off Exploring? • Short implementation time • Best in class • Fees based on success criteria • Full service model • Years of experience

  15. “ Once again STA Travel, working with its key partners, has shown fantastic leadership in the area of social media in travel. It is seen as a true pioneer in this field and has set the benchmark for others to try to follow. " KEVIN MAY, EDITOR, TRAVOLUTION

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