Product Screenshots. Netbiscuits. April 2014. Operating System Version. Detailed version, down to ‘dot’ release of the device OS H elps marketers identify most important segments as well as understand the variety.
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Helps marketers identify most important segments as well as understand the variety.
Helps developers plan functionality to work on the OS versions used by their visitors.
Not all Apple users are on the latest version
It’s not just Android that’s fragmented
Even just OS version can give marketers insight into visitor preference
Operating System Version
Select from hundreds of device and visitor attributes, “parameters,” and filter by date, web page, country and more in order to build personas based on the behaviours and preferences of your customers
Mobile analytics adds key customer information which can no longer be ignored
Mobile Analytics from Netbiscuits provides detailed insights into device and visitor context
Custom Reports builder
Operating system down to version number and quick categorisation of screen sizes into groups or your choice
Quick access to detailed OS and screen size
Mobile landscape more complex and fragmented than ever
Standard Reports Dashboard
Version detail for each operating system vendor shows fragmented nature of device landscape and helps marketers and developers plan new features and identify test priorities
Android and iOS dominate, but significant use of ‘other’ continues
Operating System Breakdown
(Alternative screen shot)
Can be used by marketers as a preference indicator – e.g. smartphone vs phablet vs tablet visitors exhibit different behaviours – and developers when planning responsive web design break points
Screen size variety increasing – now a continuum from 3” upwards
Screen Size Report
(Alternative screen shot)
The true power of mobile analytics comes from grouping attributes, “parameters” into behaviour and capability profiles
Is the visitor capable of consuming video, or using location-based services? This is far more useful than just knowing if they’re using an iPhone or a Samsung device – decisions can be made on content and UX that will increase engagement and conversion
UI parameter selectors and sliders enable the user to set their own boundaries and definitions starting with the Netbiscuits recommended default
Not all devices are created equal
Web visitors vary hugely in their capabilities and preferences
Profiling Customer Capabilities