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Product Screenshots. Netbiscuits. April 2014. Operating System Version. Detailed version, down to ‘dot’ release of the device OS H elps marketers identify most important segments as well as understand the variety.

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Product Screenshots

Netbiscuits

April2014

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Detailed version, down to ‘dot’ release of the device OS

Helps marketers identify most important segments as well as understand the variety.

Helps developers plan functionality to work on the OS versions used by their visitors.

Takeaways:

Not all Apple users are on the latest version

It’s not just Android that’s fragmented

Even just OS version can give marketers insight into visitor preference

Operating System Version

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Intuitive UI for marketers to build custom reports

Select from hundreds of device and visitor attributes, “parameters,” and filter by date, web page, country and more in order to build personas based on the behaviours and preferences of your customers

Takeaways:

Mobile analytics adds key customer information which can no longer be ignored

Mobile Analytics from Netbiscuits provides detailed insights into device and visitor context

Custom Reports builder

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Pre-built reports for key customer profiling, including detailed operating system and screen size analysis

Operating system down to version number and quick categorisation of screen sizes into groups or your choice

Takeaways:

Quick access to detailed OS and screen size

Mobile landscape more complex and fragmented than ever

Standard Reports Dashboard

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Pre-built report providing the ability to quickly segment visitors by operating system and compare by country, domain and time period in order to help plan new requirements

Version detail for each operating system vendor shows fragmented nature of device landscape and helps marketers and developers plan new features and identify test priorities

Takeaways:

Android and iOS dominate, but significant use of ‘other’ continues

Operating System Breakdown

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Operating System Breakdown

(Alternative screen shot)

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Along with bandwidth, screen size has the single largest impact on customer experience. Use this pre-built report in Netbiscuits to group visitors based on chosen screen size ranges to identify major groupings

Can be used by marketers as a preference indicator – e.g. smartphone vs phablet vs tablet visitors exhibit different behaviours – and developers when planning responsive web design break points

Takeaways:

Screen size variety increasing – now a continuum from 3” upwards

Screen Size Report

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Screen Size Report

(Alternative screen shot)

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Pre-built reports focused on visitor capabilities by combining parameters to deliver a yes / no answer – is the visitor video capable or not

The true power of mobile analytics comes from grouping attributes, “parameters” into behaviour and capability profiles

Is the visitor capable of consuming video, or using location-based services? This is far more useful than just knowing if they’re using an iPhone or a Samsung device – decisions can be made on content and UX that will increase engagement and conversion

UI parameter selectors and sliders enable the user to set their own boundaries and definitions starting with the Netbiscuits recommended default

Takeaways:

Not all devices are created equal

Web visitors vary hugely in their capabilities and preferences

Profiling Customer Capabilities

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