Using Social Marketing to Make Your Safety Message Stick. Nancy Franke Wilson, M.S. My Objectives . Share my understanding of social marketing Ignite interest in using social marketing in your work Increase your awareness of public health and public safety marketing in our community.
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Nancy Franke Wilson, M.S.
Exchange theory: People will accept, reject or modify a behavior if the benefits exceed the cost
CDCynergy for Social Marketinghttp://www.cdc.gov/healthcommunication/cdcynergy/index.html
ATV Safety Campaignhttp://sphhs.gwu.edu/departments/pch/phcm/casesjournal/volume6/files/CasesV6ByrnesATVFINAL3.pdfWisconsin Nutrition and Physical Activityhttp://www.cdc.gov/nccdphp/DNPAO/socialmarketing/pdf/Wisconsin_0906.pdf
Increasing the use of car seats by Hispanic Children in Dallas, Texashttp://www.thensmc.com/content/health-equity-social-determinants/Casestudies#seat belts Hispanic
North Tyneside – SUB21 Reducing curbside drinking by young peoplehttp://www.thensmc.com/content/health-equity-social-determinants/Casestudies#seat belts hispanic
The National Social Marketing Center http://www.thensmc.com/content/nsmc