Using Social Marketing to Make Your Safety Message Stick. Nancy Franke Wilson, M.S. My Objectives . Share my understanding of social marketing Ignite interest in using social marketing in your work Increase your awareness of public health and public safety marketing in our community.
Nancy Franke Wilson, M.S.
Exchange theory: People will accept, reject or modify a behavior if the benefits exceed the cost
CDCynergy for Social Marketinghttp://www.cdc.gov/healthcommunication/cdcynergy/index.html
ATV Safety Campaignhttp://sphhs.gwu.edu/departments/pch/phcm/casesjournal/volume6/files/CasesV6ByrnesATVFINAL3.pdfWisconsin Nutrition and Physical Activityhttp://www.cdc.gov/nccdphp/DNPAO/socialmarketing/pdf/Wisconsin_0906.pdf
Increasing the use of car seats by Hispanic Children in Dallas, Texashttp://www.thensmc.com/content/health-equity-social-determinants/Casestudies#seat belts Hispanic
North Tyneside – SUB21 Reducing curbside drinking by young peoplehttp://www.thensmc.com/content/health-equity-social-determinants/Casestudies#seat belts hispanic
The National Social Marketing Center http://www.thensmc.com/content/nsmc