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Stefan Jacoby

Stefan Jacoby. President and CEO Volkswagen Group of America. “Realistisch”. “Get Real”. The World’s Most Innovative High-Volume Brand. 5 Pillar Strategy. Products. 5 Pillar Strategy. Products. Brand Positioning. Das Auto. Quality Improvements by Calendar Year 2004 - 2008.

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Stefan Jacoby

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  1. Stefan Jacoby President and CEO Volkswagen Group of America

  2. “Realistisch”

  3. “Get Real”

  4. The World’s Most Innovative High-Volume Brand

  5. 5 Pillar Strategy • Products

  6. 5 Pillar Strategy • Products • Brand Positioning

  7. Das Auto.

  8. Quality Improvements by Calendar Year 2004 - 2008 Complaints / Vehicle after 12 Month Ownership 12% 1.39 20% 1.22 15% 0.98 Problems /100 Vehicles 0.83 (YTD) 0.80 2004 2006 2007 2005 2008 Fcst. Source: FPQ Prognosis, K-GQS-8/2

  9. The Best Residual Value Model in Segment Rabbit Jetta Eos

  10. The Best Overall Brand

  11. 5 Pillar Strategy • Products • Brand Positioning • Dealer Network

  12. 5 Pillar Strategy • Products • Brand Positioning • Dealer Network • VWoA

  13. 5 Pillar Strategy • Products • Brand Positioning • Dealer Network • VWoA • Local Production

  14. Mark Barnes Chief Operating Officer, VW Brand

  15. Toscan Bennett Vice President Product

  16. Tim Ellis Vice President Marketing

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