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Shaping Public Opinion

Shaping Public Opinion. Chapter 11 Section 1.1 Pages 279-282. What is Public Opinion?. Public opinion- the total of the opinions held concerning a particular issue The term “public opinion” really refers to many opinions. What Shapes Opinions?.

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Shaping Public Opinion

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  1. Shaping Public Opinion Chapter 11 Section 1.1 Pages 279-282

  2. What is Public Opinion? • Public opinion- the total of the opinions held concerning a particular issue • The term “public opinion” really refers to many opinions

  3. What Shapes Opinions? • Opinions are shaped by influences from many sources • Family • Friends • Teachers • Clubs • Information

  4. Mass Media • Much of the information we need to make wise decisions about public issues comes from mass media • Mass media is made up of various forms of communication that transmit information to large numbers of people

  5. Inaccurate Information • Often times news programs, newspapers, radio shows, internet sites etc… become one-sided when they allow the information they present to be swayed by their opinion • Effective citizenship requires us to think critically about what we see, hear, and read

  6. Propaganda and Public Opinion • Many ideas in the mass media are directed at us for a purpose; to get us to think or act a certain way, buy or believe something. • Propaganda- ideas that are spread to influence people

  7. Concealed Propaganda • When it is presented as being factual and its sources are kept secret • Used to fool people without letting them know its purpose is to influence their views

  8. Revealed Propaganda • Makes readers or listeners aware that someone is trying to influence them • Almost all advertisements in America are revealed propaganda

  9. Links • Republican Tee Shirts • Clinton Phone Video • Inconvenient Truth • Democrat Tee Shirts • Nike • Twix • Pepsi

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