1 / 50

Color in Logos

Color in Logos. CTAE Resource Network By: Juliane Monko & Dr. Frank B. Flanders Spring 2010. Objectives. Explain what makes a great logo Discuss four major factors that define a memorable logo Discuss how color makes logos successful Discuss the affects color on logo.

hiroko
Download Presentation

Color in Logos

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Color in Logos CTAE Resource Network By: Juliane Monko & Dr. Frank B. Flanders Spring 2010

  2. Objectives • Explain what makes a great logo • Discuss four major factors that define a memorable logo • Discuss how color makes logos successful • Discuss the affects color on logo

  3. Businesses Use Color to Market Products: • Color increases brand recognition by up to 80% • Colors are used to ‘brand’ products, companies and organizations • Colors are used to indicate quality of the merchandise • Color can influence consumers’ purchase decisions

  4. Businesses Use Color To Market Products: • Color affects how consumers see things • Color affects consumer emotions • Color affects buying decisions • Color is used in ads because of its superior attention getting properties • Color can capture and hold attention

  5. What makes a classic logo? • The process of creating a good logo is involved. It requires an eye for composition and creativity, and patience. Good logos generally have 4 important characteristics. • Simple • Bold • Classy • Memorable

  6. What makes a classic logo? • Simple – The best logos are usually simple. Intricate detail and multiple colors are usually not a part of successful logo design.

  7. What makes a classic logo? continued • Bold – Like bolded text in a book, a bold logo grabs the viewer’s eye. Logos must have an impact on the viewer. Customers equate your business the logo. It is a representation of the business.

  8. What makes a classic logo? continued • Classy – Great logos are elegant and classy in design. Elegant logo design is achieved with the right combination of colors and graphic elements.

  9. What makes a classic logo? continued • Memorable – Good logos have a clean, clear design that is easily remembered, one the viewer can still see with their eyes closed. Like the tune of a catchy advertising jingle, it should be hard to forget.

  10. Logo Recognition Activity Directions: • The following 20 logos show company and organization logos without text. • If you can read the logos by the colors (and shapes) it is testimony to the effectiveness of the color combinations.

  11. Logo Recognition Activity continued • Note to teachers: This activity can be a game by dividing the class into teams. • You may want to have the students number their paper from 1-34 to record their answers. • A key to the logo activity is at the end.

  12. 1. Name this Logo

  13. 2. Name this Logo

  14. 3. Name this Logo

  15. 4. Name this Logo

  16. 5. Name this Logo

  17. 6. Name this Logo

  18. 7. Name this Logo

  19. 8. Name this Logo

  20. 9. Name this Logo

  21. 10. Name this Logo

  22. 11. Name this Logo

  23. 12. Name this Logo

  24. 13. Name this Logo

  25. 14. Name this Logo

  26. 15. Name this Logo

  27. 16. Name this Logo

  28. 17. Name this Logo

  29. 18. Name this Logo

  30. 19. Name this Logo

  31. 20. Name this Logo

  32. 21. Name this Logo

  33. 22. Name this Logo

  34. 23. Name this Logo

  35. 24. Name this Logo

  36. 25. Name this Logo

  37. 26. Name this Logo

  38. 27. Name this Logo

  39. 28. Name this Logo

  40. 29. Name this Logo

  41. 30. Name this Logo

  42. 31. Name this Logo

  43. 32. Name this Logo

  44. 33. Name this Logo

  45. 34. Name this Logo

  46. 35. Name this Logo

  47. Key

  48. Great Company Logos • A great company logo is an important factor in company image and ultimate success. It is a representation of the company. • Logo design and development is not something to be taken lightly. Good logo design is usually expensive and is no place to skip in the budget.

  49. Quiz • What % of visual information is related to color? • Name the 4 important characteristics that good logos generally have. • Why is a great company logo important to the company image and its ultimate success? • True/False Intricate detail and multiple colors are usually a part of successful logo design. • True/False Color influences consumers’ purchase decisions.

  50. Quiz - Answers • 80% • Simple, Bold, Classy, Memorable • The logo is a representation of the company • False • True

More Related