pearson talentlens india hire me launch campaign
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Pearson TalentLens develops and delivers leading, scientifically-valid assessments for employee selection, development, retention and succession planning

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Presentation Transcript
hire me t easer e mailer 2
Hire.MeTeaser E-mailer 2

4th week of May and 1st week of June

talentlens thought paper on mobile recruitment
TalentLens Thought Paper on Mobile Recruitment
  • Highlights:
  • Driven by agency “Thought Starters”
  • Focus Interviews with Talent Acquisition Leaders
  • Candidate perspectives
  • Industry trends
  • Talks about Versant App
  • Details Hire.ME
thought paper pre release campaign landing page www talentlens in mobilerecruitment
Thought Paper Pre-release Campaign Landing Pagewww.talentlens.in/mobilerecruitment/

Soon to be released book your copy now!

Remained a download page for the Thought Paper, once it was available

people matters talent acquisition league
People Matters Talent Acquisition League
  • Multiple points of branding for Pearson TalentLens
  • Magazine ad
  • Emailers
  • Website home page banners
  • Social media banners
  • Awards trophy
  • Email signature

Example: Email signature banner of all employees interacting with Country’s HR

delegate k it inserts
Delegate Kit Inserts

Mobile-shaped cards with instructions to

download the app and log in details, clipped to Hire.Me sell sheets that were placed in each delegate kit

giveaways at the booth and master class
Giveaways at the booth and master class

Branded boxes with Hire.Me branding and On-the-go adapters to play on the theme of how mobile recruitment enables one to recruit anytime, anywhere.

our masterclass on m obile recruitment promotion by people matters
Our Masterclass on Mobile Recruitment: Promotion by People Matters

Emailer to their database

Social Media

discussions with delegates at our b ooth
Discussions with Delegates at Our Booth

Mobile Phone entrance

Hire.Me looped video being played at the stall (and conference area screens)

press release page on website
Press Release page on website

Link: http://talentlens.in/2016/06/08/pearson-talentlens-partners-with-assessment-innovation-to-create-hire-me-mobile-recruitment-solution/

press release1
Press Release

High-lighted on website home page

press release on social media
Press Release on Social Media
  • Shared with 3 leading HR magazines:
  • People Matters
  • Human Capital
  • People and Management
up next
Up next…
  • Post event emailers to all with Thought Paper
  • Hire.Me e-mailers to our database
  • Organic and Paid LinkedIn campaigns for Mobile Recruitment Thought Paper
  • Continue creating buzz on Social Media
  • Thought leadership marketing with content in form of articles – 7-10 pieces, from “Thought Starters”
  • In general, lead nurturing for leads acquired in the pre, launch and post launch stages, acquiring new leads from new campaigns
ad