Pearson talentlens india hire me launch campaign
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Hireme Campaign for career guidence PowerPoint PPT Presentation

Pearson TalentLens develops and delivers leading, scientifically-valid assessments for employee selection, development, retention and succession planning

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Hireme Campaign for career guidence

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Pearson TalentLens India Hire.Me Launch Campaign

Teaser E-mailers

Hire.Me Teaser E-mailer 11st week of May

Hire.MeTeaser E-mailer 2

4th week of May and 1st week of June

TalentLens Thought Paper on Mobile Recruitment

  • Highlights:

  • Driven by agency “Thought Starters”

  • Focus Interviews with Talent Acquisition Leaders

  • Candidate perspectives

  • Industry trends

  • Talks about Versant App

  • Details Hire.ME

Thought Paper Pre-release Campaign Landing

Soon to be released book your copy now!

Remained a download page for the Thought Paper, once it was available

TalentLens India Website Pop-up for Thought

Thought Paper Social Media Paid LinkedIn Campaign – Sponsored Update

Website home page Hire.Me


Hire.Me 2-fold Sell Sheet

Hire.Me Organic Social Media promotions on Company Accounts

Hire.Me at People Matters Talent Acquisition Conference, Mumbai, 9th June, 2016

We were a diamond sponsor of the event that saw about 600 delegates attending

People Matters Talent Acquisition League

  • Multiple points of branding for Pearson TalentLens

  • Magazine ad

  • Emailers

  • Website home page banners

  • Social media banners

  • Awards trophy

  • Email signature

Example: Email signature banner of all employees interacting with Country’s HR

Standees for the Talent Acquisition Conference

Tweet chat for conference promotions

Social Media Amplification of our Participation in the Event

Social Media Amplification of our Participation in the Event

Our Display Booth at the Conference

Delegate Kit Inserts

Mobile-shaped cards with instructions to

download the app and log in details, clipped to Hire.Me sell sheets that were placed in each delegate kit

Giveaways at the booth and master class

Branded boxes with Hire.Me branding and On-the-go adapters to play on the theme of how mobile recruitment enables one to recruit anytime, anywhere.

Our Masterclass on Mobile Recruitment: Promotion by People Matters

Emailer to their database

Social Media

Glimpses from the Masterclass by Rajeev Menon, Advisor, Pearson TalentLens

Tweets During the Masterclass

Tweets During the Masterclass

Discussions with Delegates at Our Booth

Mobile Phone entrance

Hire.Me looped video being played at the stall (and conference area screens)

Press Release

Press Release page on website


Press Release

High-lighted on website home page

Press Release on Social Media

  • Shared with 3 leading HR magazines:

  • People Matters

  • Human Capital

  • People and Management

Up next…

  • Post event emailers to all with Thought Paper

  • Hire.Me e-mailers to our database

  • Organic and Paid LinkedIn campaigns for Mobile Recruitment Thought Paper

  • Continue creating buzz on Social Media

  • Thought leadership marketing with content in form of articles – 7-10 pieces, from “Thought Starters”

  • In general, lead nurturing for leads acquired in the pre, launch and post launch stages, acquiring new leads from new campaigns

Thank You!

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