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Windows Live as Social Media

Windows Live as Social Media. William Lai – Business Director. Windows Live is The Largest Social Media Platform & Media Network. Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come.

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Windows Live as Social Media

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  1. Windows Live as Social Media William Lai – Business Director

  2. Windows Live is The Largest Social Media Platform & Media Network Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come 111 million Windows Live users in Asia1 24 million minutes of usage every month1 Average 65 buddies per WL Messenger user2 1 billion Windows Live messages sent each day2

  3. Do not mistaken buying advertising on social networking sites as Social Media

  4. How to create “Social Media” Create value for your audience. Engage in the conversation. Leverage their social network.

  5. CreatingValue

  6. Reference web sites • Subservient chicken http://www.subservientchicken.com/ • HBO Voyeur http://hk.youtube.com/watch?v=g8hLyPS4_08

  7. Engagedin Conversation Join the Conversation Join the Right Conversation

  8. Leveraging their network

  9. Creating Social Media Create value for your audience. Engage in the conversation. Leverage their social network.

  10. APIs slide Your Idea here HOW would you make this site Socially Enabled? http://premium.quiksilverlive.com/

  11. APIs slide Your Idea here Add posts Add Videos Add streaming Silverlight video Add Messenger Add data Display recent uploads Add advertisement These social enabled features can all be developed through Windows Live APIs http://premium.quiksilverlive.com/

  12. What is Windows Live Social APIs • All You need to do … • Buy some nice furniture • What about a 42 inch TV • Do I need some plants • Which color will I paint this wall Think of a moving into a new flat. You know these following will be ready • Turn on the tap and water is running • Switch on the light and there is electricity • Security to mind the gates • Gas for cooking

  13. API’s: Application Program Interface Silverlight Authentication Contacts Photos Blogging Alerts Agents Gadgets Messenger

  14. Purple: R=105 G=25 B=135 Windows Live - a media network and a social media platform, provides a solution for marketers to develop social media campaigns and promote it Pink: R=240 G=5 B=130 Orange: R=255 G=165 B=20

  15. Thank You! William Lai Business Director william.lai@microsoft.com

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