Retail format. Independent. Also known as Kirana Store & Mom & Pop Store Retailers owns one retail unit Are run by owners & their families India has the highest no. of independent stores - kirana stores There are 9 million independent stores in India accounting to 70% of retail outlet
Multiple outlets, under a common ownership , so the decision making & purchasing is usually centralized
d. They usually give time to long run planning & may assign the job to someone for day to day management.
e. Warehousing maybe centralized
f. Less dependent on the owner & usually has trained management
A contractual agreement between a franchisor (a manufacturer, whole seller, service provider) & a retail franchise, which allows the franchise to conduct business under a established name & according to a given pattern of business
The franchisee pays a initial fee & a monthly percentage of gross sales in exchange of exclusive rates to sell goods & service in that area.
Acquires the identity of a franchisor by agreeing to sell the latters products & operate under the latters name.
The franchise operates rather autonomously. There are certain operating rules but the franchisee set the store hours ,chooses a location & determines facilities and displays.
If they operate one outlet ,they are independent & 2 or more they are chains