It industry performance annual review 2007 08
Download
1 / 33

IT Industry Performance Annual Review: 2007-08 - PowerPoint PPT Presentation


  • 113 Views
  • Uploaded on

IT Industry Performance Annual Review: 2007-08. Press Conference New Delhi: July 08, 2008. About ITOPS… An Introduction. Industry Validation of the Market Figures. Only Demand-Side Study on the Indian IT Hardware market. ITOPS.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' IT Industry Performance Annual Review: 2007-08' - hinto


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
It industry performance annual review 2007 08

IT Industry Performance Annual Review: 2007-08

Press Conference

New Delhi: July 08, 2008


About ITOPS…

An Introduction

Industry Validation of the Market Figures

Only Demand-Side Study on the Indian IT Hardware market

ITOPS

Longest Running Tracker Study on the Indian IT Hardware market

Largest Tracker Study on the Indian IT Hardware market


Only Demand-Side Study on Indian IT Hardware Market…

Designed to deliver the much needed demand-side insights

Data is collected after‘Last Mile’

Accurate assessment

of Buyer Profile

  • “Who bought”, “Where used”…Not dependent on ‘perceptions’ of reseller/ channel member/ vendor

  • No undercounting/over counting stock in pipeline

  • Includes direct imports by customers

  • Accurate estimation of assembled market

ITOPS

Identification of Emerging Segments

  • Need to monitor changes in user’s perspective to obtain cues for innovative marketing

Market/ Customer Sentiments

  • Factors in the market/ customer sentiments and opinion along with industry level indicators

Identify and observe Market Trends


Largest Study on Indian IT Hardware Market…

Coverage in 22 Cities

  • The Study covers a sample of around 24,000+ entities per round

  • The study is conducted on a bi-annual basis covering the following time periods

    • H1 of FY: April to September

    • H2 of FY: October to March

  • … across the Top 22 cities

    • Greater than 1 Million Pop Towns except Bhubaneshwar & Guwahati


Longest Study on Indian IT Hardware Market…

Existence of over 11 Years

ITOPS completes its 10th year, thus being the longest running IT tracking study

2005-06

2003-04

Coverage scaled up to 22 cities from 16 cities

Launch of supplementary channel survey for in between quarters

2002-03

ITOPS becomes a Bi-annual study

1998-99

Launch

of ITOPS as an annual Study

1996-97


Industry Validation…

Two Pronged Validation Process

The findings from ITOPS is accepted as the official market performance of Indian IT hardware market by Manufacturers Association for Information Technology (MAIT), the nodal body for IT hardware industry in India.

Information used by Govt. of India for all IT & allied planning.

Validation

MAIT

Various

IT Players

Findings on

Market-size

projected to

All-India

Urban market

Validation


Sampling & Projection…

  • Sampling & Projection

    • Household

      • Using SEC A-C household population as obtained in the National Readership Survey – the largest household survey in the country

    • Establishment

      • No framework for sampling and projection were available

      • Thus, a new framework called Ace Grid was developed by the ITOPS team

      • This Grid stratified the establishments by Principal activity performed at the establishment classified by number of employee.

  • Principal Activity defined:

    • Manufacturing/ factory/ Warehouse

    • Office

    • Outlets

    • Government

  • No. of employees defined:

    • < 10 employees (Small establishments)

    • 11-50 (Medium establishments)

    • 50 + (Large establishments)

The Ace Grid has found application across researches involving business segment across geographies




Itops comprehensive coverage
ITOPS: Comprehensive coverage

  • Product coverage:

    • Computers - Desktop PC, Notebooks, Servers

    • Printers - DMP, IJP, LJP

    • Peripherals - Monitors, keyboard, scanner, zip drive, CD writer, Print server

    • UPS - UPS

    • Networking - Incidence, size of networking (no. of nodes)

    • Networking products - NIC, Hubs

    • Internet - Active internet subscribers, Modems



Total pc desktops notebooks sales 2002 2008
Total PC (Desktops & Notebooks) sales: 2002-2008

Units

  • CAGR 2002-08: 26%

  • Growth over 2006-07: 16%


Total pc desktops notebooks market regional spread
Total PC (Desktops & Notebooks) market: Regional spread

6,341,451 Units

7,344,306 Units

(-13%)

(39%)

(39%)

(10%)

2006-07

2007-08

  • PC consumption in both West and South grew by 39% each; in East it grew by 10% while in North it declined by 13%

Figures in the brackets represent the growth in 2007-08 over 2006-07


Notebook sales 2002 2008
Notebook sales: 2002-2008

Units

  • Annual sales grew by 114%; CAGR: 104%

  • Households accounted for 44% of the market growing 150%, Businesses accounted for 56% of the market growing 93%


Notebook sales: City-spread

  • Notebooks are fast penetrating beyond the top 4 metros; growth rate 152%


Notebook consumption in businesses by employee size
Notebook Consumption in Businesses - by employee size

% Units

  • Overall consumption in the business grew by 93%

  • Consumption in large and medium enterprises grew by 51% and 123% respectively, in small enterprises it grew 174%


Desktop sales 2002 2008
Desktop sales: 2002-2008

Units

  • CAGR 2002-08: 19%

  • Growth over the 2006-07: 1%


Desktop market regional spread
Desktop market: Regional spread

5,490,591 Units

5,522,167 Units

(-14%)

(4%)

(10%)

(7%)

2006-07

2007-08

  • Desktop consumption in West grew by 10%; in East it grew by 7% each; in South it grew by 4% while in North it declined by 14%

Figures in bracket represent the growth in 2007-08 over 2006-07

18


Desktop market share of indian mnc informal
Desktop Market: Share of Indian, MNC & Informal

2007-08

2006-07

  • Consumption of Indian brands decreased 4% in absolute terms

  • Sales of MNC Brands grew by 16% however that of Informal sector PCs declined by 12% in absolute terms


Desktop sales: City-spread

  • Consumption in Top 4 metros declined by 28% while sales outside the Top 4 metros grew by 14%


Desktop sales 2002 08
Desktop sales: 2002-08

74%

60%

75%

Units

72%

77%

40%

81%

26%

25%

28%

23%

19%

  • Desktop market growth over 2006-07: 1%

  • Consumption in households grew by 55%; in Businesses it declined 18%


Annual desktop sales business by employee size
Annual Desktop sales: Business by employee size

% Units

  • Overall sales to the Business segment declined by 18%

  • Sales to small and medium enterprises grew by 25% and 8% respectively, however in large establishments it declined 33%


Profile of desktop buyers principal activity of the establishment
Profile of Desktop buyers: Principal activity of the establishment

% buyers

  • Consumption in Government grew by 7% and in factory locations by 47%

  • Consumption declined in office locations by 21% and in retail outlets by 29%


Profile of pc buyers in households by socio economic class
Profile of PC buyers in Households by Socio-economic class establishment

% buyers

  • Overall Households consumption grew by 55%

  • Consumption in SEC A grew by 50%, in SEC B by 68% and in SEC C by 43%.


Server sales 2002 2008
Server sales: 2002-2008 establishment

Units

  • Annual sales increased: 35%; CAGR (for 6 years): 17%


Server sales business by employee size
Server sales: Business by employee size establishment

% Units

  • Overall sales increased by 35%

  • Sales to small and medium enterprises grew by 127% and 121% respectively, however in large establishments it declined 37%


Server sales: City-spread establishment

  • Consumption in Top 4 metros declined by 17% while sales outside the Top 4 metros grew by 64%


Active internet entities march 99 march 08

Translates to 52 million internet users establishment

Active Internet entities: March’99 – March’08

’000 Units

(Entities are establishments/individual with internet connection; an entity may house/ be multiple user/s)

  • Overall entities with internet grew by 20% over March 2007

  • Businesses accounted for 29% of the entities growing 6% while Households accounted for 71% of the market growing 27%


Internet penetration march 2008
Internet penetration: March 2008 establishment

  • Internet Penetration by Town class and Socio-Economic Classification (SEC) among Top 22 Cities

Business Segment Home

Overall 46% 21%

Top 4 Metros 50% 25%

Next 4 Metros 42% 17%

Other 8 Metros 46% 16%

Remaining 6 Metros 28% 11%

SEC A - 43%

SEC B - 16%

SEC C - 6%

Internet penetration by Town class

Internet penetration among households by SEC


Mode of internet access in businesses march 2008
Mode of Internet access in Businesses: March 2008 establishment

DSL

Data Card

DSL inching ahead.

Data Card fast growing in popularity

30




Thank you
Thank you! establishment


ad