FARMERS EDUCATION AND PUBLICITY UNIT(FEPU) INFORMATION GUIDE

1. FARMERS EDUCATION AND PUBLICITY UNIT(FEPU) INFORMATION GUIDE

2. 1.0. Historical Background • The history of FEPU dates back to 1955 when the “Ukulima wa Kisasa” magazine was first published in the Lake (Victoria) zone. • The paper was specifically for educating and developing agricultural interests to young farmers. • As the paper became more popular, it was taken up by the Department of Agriculture, and moved from the lake zone to Dar es Salaam.

3. Historical Background Cont`d • From mid 1960s to 1970s the paper played a key role not only in educating farmers but also in the national literacy campaign of the rural community as it was the only paper which penetrated the rural areas. • With popularity and technological development in mass media the Farmers Education activities expanded to include Radio programmes (1965), Leaflets and booklets production (1975),

4. Historical Background cont`d • Films /Cinema (1970) and Video/TV programmes production (1991). • The production of Video/TV programmes and Desk Top Publishing (DTP) techniques were started by the National Agricultural Extension Project under the World Bank Credit Loan between 1989 – 2001.

5. 2.0. Objectives 2.1 General Objective The general objective of FEPU is to educate and inform farmers on all matters related to agricultural development and sustainability with a view of raising the national economy

6. 2.2. Specific Objectives Cont`d • Print media – Leaflets, posters, booklets, News papers and magazines. • To inform Farmers and public in general on various agricultural issues such as: - Crop and Livestock marketing. - Diseases/pests control campaigns - Environmental issues - Inputs supply - Agricultural credits

7. 3. Management and Location. • FEPU is the Unit Extension Section in the Department of Crop Development (DCD) managed under the Ministry of Agriculture and Food Security (MAFS). • Its office is located in the Dar es Salaam City centre at Car and General House along the Garden Avenue. • FEPU is managed by an Officer – in – Charge

8. FEPU Management cont`d • It is organized into five major sub-units : - RadioVideo/Television programmes - Visual Aids unit. - Editorial - Printing Press with Desk Top Publishing (DTP) facility. • Farmer Training and Gender issues in Agriculture

9. 4.0 Facilities and Services Facilities: • Professional Audio tape recorders • High quality DTP equipment • High volume printing machines and accessories. • Audio studio with 8 – channel mixer

10. Facilities cont`d • Still picture cameras - Digital • Video Cameras – Digital, SVHS, • Professional Audio – visual equipment • Video projectors • Overhead and slide Projectors

11. 5.0 Services Based on the facilities outlined above, FEPU offers the following services: • Print media design and production. • Leaflets • Posters • Booklets • Newsletters,

12. Services Cont`d • Newspaper, • Calendars etc. • Film/video Episode • Books, • Production. • Video editing

13. .Services Cont`d. • Script writing • Radio programme planning and production. • Photographing • Mobile video shows using Mobile video vans and Compact Mobile units • Planning and conducting campaigns through mass media

14. 6.0 Staff. FEPU has professionally trained staff in the following disciplines: • Training methods in extension including the recent approaches such as: • Participatory Reflection and Action (PRA) • Farm Field Schools (FFS) • Radio/TV programme production • Design and production of print media. • Social Marketing and Research methods • Development of Communication Strategies • All agricultural subjects including environmental issues.

15. For details of information please contact : The Officer In - Charge, Farmers Education and Publicity Unit P.O. Box 2308 Tel. 022 – 2116496 or 0754 471551 Fax 022–2122923. E-mail: fepu@hotmail.co.uk