Wi fi for the next ten years evolving the offering
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Wi-Fi for the Next Ten Years: Evolving the Offering. 3 September 2009. Topics. Wi-Fi Today Wi-Fi in China Today Evolving the Wi-Fi Offering The Next Ten Years Summary. Wi-Fi today: Unique success story. One of every 10 people in the world uses Wi-Fi for work and leisure

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Wi-Fi for the Next Ten Years: Evolving the Offering

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Wi-Fi for the Next Ten Years: Evolving the Offering

3 September 2009


  • Wi-Fi Today

  • Wi-Fi in China Today

  • Evolving the Wi-Fi Offering

  • The Next Ten Years

  • Summary

Wi-Fi today: Unique success story

  • One of every 10 people in the world uses Wi-Fi for work and leisure

  • Two billion cumulative shipments by end of 2009

  • Double-digit growth year over year … strong momentum continues

  • Everywhere: home, office, around town and around the world

Wi-Fi Today: strong in traditional networking . . . and beyond

  • One billion products per year expected by 2011; 40% in Asia

  • Highest growth from handsets, consumer electronics

Wi-Fi Today: Wi-Fi Alliance enabling industry growth and the best user experience

  • International trade association of 300+ member companies (service providers, device makers, silicon, software)

  • Industry leader and collaboration forum, innovating for 10 years

  • Testing, market building, and regulatory programs

  • Wi-Fi CERTIFIED™ products deliver the best user experience and the latest security protections

Complete list of members at www.wi-fi.org

Wi-Fi Today: 802.11n draft 2.0 certification an unprecedented success story

  • Wi-Fi CERTIFIED 802.11n draft 2.0 program began in June 2007

  • Response to market need

  • Substantial performance and range enhancements

  • Over 700 devices arecertified

802.11n draft 2.0 certification has been an industry catalyst

Wi-Fi Today: Wi-Fi in handsets becoming popular, driving growth

Wi-Fi is a differentiator for feature and smartphones

  • 77% of USA users of Wi-Fi-enabled mobile phones report high satisfaction:more satisfied than those without Wi-Fi (ABI Research, 2009)

  • Wi-Fi handsets forecast:

    49.5% CAGR 2008 – 2012, more than double the growth rate of the overall smartphone category (In-Stat, 2009)

Wi-Fi Today: Wi-Fi CERTIFIED is a model for interoperability, security, multimedia, and coexistence

*New WPA2 Whitepaper available at www.wi-fi.org

Wi-Fi Today: First 10 Years of Wi-Fi Exceeded All Expectations Beyond What We Imagined





PC Networking

Content delivery

Location & positioning

Traffic control

Health monitoring


Personal mobile hotspot



Asset Tracking



Home metering and control


Wi-Fi in China Today: New consumer data from Wi-Fi Alliance and CCIDNET.com

Wi-Fi in China Today: New poll shows strong affinity for Wi-Fi among Chinese broadband users

  • In August 2009, Wi-Fi Alliance and CCIDNET.com polled more than 1,000 Chinese broadband users

  • 40% of these Chinese broadband subscribers have used Wi-Fi

  • 77% of Chinese Wi-Fi users say they like Wi-Fi convenience most of all

  • 60% of Chinese Wi-Fi users use Wi-Fi every week

    • Read news – 69%

    • Work – 62%

    • Check email – 53%

    • Chat– 48%

    • Play video games – 34%

    • Watch or share multimedia – 31%

Wi-Fi in China Today: Chinese have increasing confidence in Wi-Fi, and want it on handsets

  • Sixty-two percent of Chinese Wi-Fi users say they rely on Wi-Fi

  • Chinese users have strong interest in Wi-Fi enabled handsets

    • 60% of respondents plan to or are considering purchasing a Wi-Fi enabled phone within a year

    • 34% of users have already used a handset to connect to a Wi-Fi network

  • Eighty-two percent of Chinese users report that they feel confident in the security of Wi-Fi

Some Wi-Fi enabled phones available in China from Nokia, Moto and ZTE

Evolving the Wi-Fi Offering

Evolving the Wi-Fi Offering: Updates to 802.11n Wi-Fi certification will preserve compatibility

  • IEEE 802.11n finalization expected later this month

  • Wi-Fi Alliance has reaffirmed the draft 2.0 certification requirements, and will add some optional features

  • All Wi-Fi CERTIFIED 802.11n products will interoperate with Wi-Fi CERTIFIED 802.11n draft 2.0 products

  • All Wi-Fi CERTIFIED products must support WPA2/AES security features

  • About 50% of products shipped this year will support 802.11n technology

Evolving the Wi-Fi Offering: Wi-Fi Direct planned for 2010

A new way to use Wi-Fi: Wi-Fi CERTIFIED™ Wi-Fi Direct

  • Connect Wi-Fi devices to each other anywhere, with or without a Wi-Fi network or internet connection

  • Connect two or more devices, quickly and easily to enable a range of applications:

    • Print a picture directly from your camera

    • Share music directly with a friend

    • Synchronize contacts, music, etc.

    • Display pictures directly from your mobile phone on a television

    • Play a video game with friends on different devices

      Live demonstrations this afternoon from Wi-Fi Alliance, Intel and Atheros

Evolving the Wi-Fi Offering: Mature process for developing industry-wide solutions

Proprietary solutions from WFA members

Proprietary solutions from WFA members

Proprietary solutions from WFA members

Q3/Q4 2009

Early 2010

Mid 2010

Demonstrated interoperability

Single, industry-wide Solution

Evolving the Wi-Fi Offering: Steady stream of solutions to enable even more Wi-Fi adoption

The Next Ten Years: No Limit In Sight

From Market

From Wi-Fi Alliance

Vision of seamless connectivity

A forum for fair and open collaboration

Leadership, imagination, innovation

“The Wi-Fi Alliance . . . is one of the more successful multi-partner alliances in recent years.”

Massachusetts Institute of Technology (MIT) Sloan Management Review, May 2008

  • Appetite for Wi-Fi connectivity likely to remain unlimited

  • Demand for unimagined

    • Products and applications

    • Intelligence, flexibility

    • Diversity, extensibility

  • Compelling business opportunities

    “The ubiquity of Wi-Fi is proving unstoppable”

    In-Stat Market Alert April 29, 2009


  • Wi-Fi market continues to grow

  • China consumers today use Wi-Fi for a variety of activities

  • Evolving Wi-Fi with 802.11n, Wi-Fi Direct, and a stream of technologies over the foreseeable future

  • The next ten years of Wi-Fi are limitless

    Thank You!

Please visit www.wi-fi.org for white papers and a list of all Wi-Fi CERTIFIED products

Background materials

About 330+ Wi-Fi Alliance members today

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