Wi fi for the next ten years evolving the offering
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Wi-Fi for the Next Ten Years: Evolving the Offering. 3 September 2009. Topics. Wi-Fi Today Wi-Fi in China Today Evolving the Wi-Fi Offering The Next Ten Years Summary. Wi-Fi today: Unique success story. One of every 10 people in the world uses Wi-Fi for work and leisure

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Wi-Fi for the Next Ten Years: Evolving the Offering

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Wi fi for the next ten years evolving the offering

Wi-Fi for the Next Ten Years: Evolving the Offering

3 September 2009


Topics

Topics

  • Wi-Fi Today

  • Wi-Fi in China Today

  • Evolving the Wi-Fi Offering

  • The Next Ten Years

  • Summary


Wi fi today unique success story

Wi-Fi today: Unique success story

  • One of every 10 people in the world uses Wi-Fi for work and leisure

  • Two billion cumulative shipments by end of 2009

  • Double-digit growth year over year … strong momentum continues

  • Everywhere: home, office, around town and around the world


Wi fi today strong in traditional networking and beyond

Wi-Fi Today: strong in traditional networking . . . and beyond

  • One billion products per year expected by 2011; 40% in Asia

  • Highest growth from handsets, consumer electronics


Wi fi today wi fi alliance enabling industry growth and the best user experience

Wi-Fi Today: Wi-Fi Alliance enabling industry growth and the best user experience

  • International trade association of 300+ member companies (service providers, device makers, silicon, software)

  • Industry leader and collaboration forum, innovating for 10 years

  • Testing, market building, and regulatory programs

  • Wi-Fi CERTIFIED™ products deliver the best user experience and the latest security protections

Complete list of members at www.wi-fi.org


Wi fi today 802 11n draft 2 0 certification an unprecedented success story

Wi-Fi Today: 802.11n draft 2.0 certification an unprecedented success story

  • Wi-Fi CERTIFIED 802.11n draft 2.0 program began in June 2007

  • Response to market need

  • Substantial performance and range enhancements

  • Over 700 devices arecertified

802.11n draft 2.0 certification has been an industry catalyst


Wi fi today wi fi in handsets becoming popular driving growth

Wi-Fi Today: Wi-Fi in handsets becoming popular, driving growth

Wi-Fi is a differentiator for feature and smartphones

  • 77% of USA users of Wi-Fi-enabled mobile phones report high satisfaction:more satisfied than those without Wi-Fi (ABI Research, 2009)

  • Wi-Fi handsets forecast:

    49.5% CAGR 2008 – 2012, more than double the growth rate of the overall smartphone category (In-Stat, 2009)


Wi fi today wi fi certified is a model for interoperability security multimedia and coexistence

Wi-Fi Today: Wi-Fi CERTIFIED is a model for interoperability, security, multimedia, and coexistence

*New WPA2 Whitepaper available at www.wi-fi.org


Wi fi today first 10 years of wi fi exceeded all expectations beyond what we imagined

Wi-Fi Today: First 10 Years of Wi-Fi Exceeded All Expectations Beyond What We Imagined

Imaging

Gaming

Infoterminals

Healthcare

PC Networking

Content delivery

Location & positioning

Traffic control

Health monitoring

Telecoms

Personal mobile hotspot

Airtravel

Telematics

Asset Tracking

Multimedia

Automotive

Home metering and control

SmartGrid


Wi fi in china today new consumer data from wi fi alliance and ccidnet com

Wi-Fi in China Today: New consumer data from Wi-Fi Alliance and CCIDNET.com


Wi fi in china today new poll shows strong affinity for wi fi among chinese broadband users

Wi-Fi in China Today: New poll shows strong affinity for Wi-Fi among Chinese broadband users

  • In August 2009, Wi-Fi Alliance and CCIDNET.com polled more than 1,000 Chinese broadband users

  • 40% of these Chinese broadband subscribers have used Wi-Fi

  • 77% of Chinese Wi-Fi users say they like Wi-Fi convenience most of all

  • 60% of Chinese Wi-Fi users use Wi-Fi every week

    • Read news – 69%

    • Work – 62%

    • Check email – 53%

    • Chat– 48%

    • Play video games – 34%

    • Watch or share multimedia – 31%


Wi fi in china today chinese have increasing confidence in wi fi and want it on handsets

Wi-Fi in China Today: Chinese have increasing confidence in Wi-Fi, and want it on handsets

  • Sixty-two percent of Chinese Wi-Fi users say they rely on Wi-Fi

  • Chinese users have strong interest in Wi-Fi enabled handsets

    • 60% of respondents plan to or are considering purchasing a Wi-Fi enabled phone within a year

    • 34% of users have already used a handset to connect to a Wi-Fi network

  • Eighty-two percent of Chinese users report that they feel confident in the security of Wi-Fi

Some Wi-Fi enabled phones available in China from Nokia, Moto and ZTE


Evolving the wi fi offering

Evolving the Wi-Fi Offering


Evolving the wi fi offering updates to 802 11n wi fi certification will preserve compatibility

Evolving the Wi-Fi Offering: Updates to 802.11n Wi-Fi certification will preserve compatibility

  • IEEE 802.11n finalization expected later this month

  • Wi-Fi Alliance has reaffirmed the draft 2.0 certification requirements, and will add some optional features

  • All Wi-Fi CERTIFIED 802.11n products will interoperate with Wi-Fi CERTIFIED 802.11n draft 2.0 products

  • All Wi-Fi CERTIFIED products must support WPA2/AES security features

  • About 50% of products shipped this year will support 802.11n technology


Evolving the wi fi offering wi fi direct planned for 2010

Evolving the Wi-Fi Offering: Wi-Fi Direct planned for 2010

A new way to use Wi-Fi: Wi-Fi CERTIFIED™ Wi-Fi Direct

  • Connect Wi-Fi devices to each other anywhere, with or without a Wi-Fi network or internet connection

  • Connect two or more devices, quickly and easily to enable a range of applications:

    • Print a picture directly from your camera

    • Share music directly with a friend

    • Synchronize contacts, music, etc.

    • Display pictures directly from your mobile phone on a television

    • Play a video game with friends on different devices

      Live demonstrations this afternoon from Wi-Fi Alliance, Intel and Atheros


Evolving the wi fi offering mature process for developing industry wide solutions

Evolving the Wi-Fi Offering: Mature process for developing industry-wide solutions

Proprietary solutions from WFA members

Proprietary solutions from WFA members

Proprietary solutions from WFA members

Q3/Q4 2009

Early 2010

Mid 2010

Demonstrated interoperability

Single, industry-wide Solution


Evolving the wi fi offering steady stream of solutions to enable even more wi fi adoption

Evolving the Wi-Fi Offering: Steady stream of solutions to enable even more Wi-Fi adoption


The next ten years no limit in sight

The Next Ten Years: No Limit In Sight

From Market

From Wi-Fi Alliance

Vision of seamless connectivity

A forum for fair and open collaboration

Leadership, imagination, innovation

“The Wi-Fi Alliance . . . is one of the more successful multi-partner alliances in recent years.”

Massachusetts Institute of Technology (MIT) Sloan Management Review, May 2008

  • Appetite for Wi-Fi connectivity likely to remain unlimited

  • Demand for unimagined

    • Products and applications

    • Intelligence, flexibility

    • Diversity, extensibility

  • Compelling business opportunities

    “The ubiquity of Wi-Fi is proving unstoppable”

    In-Stat Market Alert April 29, 2009


Summary

Summary

  • Wi-Fi market continues to grow

  • China consumers today use Wi-Fi for a variety of activities

  • Evolving Wi-Fi with 802.11n, Wi-Fi Direct, and a stream of technologies over the foreseeable future

  • The next ten years of Wi-Fi are limitless

    Thank You!

Please visit www.wi-fi.org for white papers and a list of all Wi-Fi CERTIFIED products


Background materials

Background materials


About 330 wi fi alliance members today

About 330+ Wi-Fi Alliance members today


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