1 / 19

Narrowing the Gap Between the Air and the Ground

Narrowing the Gap Between the Air and the Ground. Presented by Patrick Joly From DTI Software. Introduction. Focus on current systems Description of both environments Is there a gap? And why? What can we do to narrow it down?. What do we see on the ground. World Wide Web

hilel-stanley
Download Presentation

Narrowing the Gap Between the Air and the Ground

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Narrowing the Gap Between the Air and the Ground Presented by Patrick Joly From DTI Software

  2. Introduction • Focus on current systems • Description of both environments • Is there a gap? And why? • What can we do to narrow it down?

  3. What do we see on the ground • World Wide Web • High end games on console with multiplayer • Online shopping • Email and SMS • Interactive TV • Personal devices • VOD • And more… You are always connected!

  4. What do we currently see in the air • AVOD • Airline info • Games • Other applications • SMS & email • And a little bit more… Limited connectivity !

  5. Set up on the ground • PC or console environment • Powerful processors • Ample available memory • Dedicated machines • Cheap connectivity • Open environment

  6. Setup in the air • IFE specific platform (between PC and kiosk) • Embedded systems limitations • Platform built for AVOD • Closed environment

  7. Why is there a difference • Different environment (PC vs hybrid of Kiosk) • Different processing power • Input devices • Connectivity • Not your own PC, not customized

  8. 2000 2006 Evolution in Processing Power } Gap

  9. Limiting Factors • Processing power • IFE specific functions • Support of various configurations • Must lower cost given size of market • Developing platforms

  10. Why offer the same experience • Try to offer a familiar environment • No learning curve • Meet expectations • Compete with personal devices • Passengers used to high end applications

  11. Where are IFE platforms going? • Greater processing power, 3D cards and better graphic cards • USB ports • Better network • Cheaper connectivity • Easier to update/modify content • Still IFE specific features • Still a different platform, not PC. What will happen to the gap?

  12. How can we match the unmatchable • Scaled down versions • Similar environment • Branding • Personalization • Link both environments • Connectivity

  13. Scaled-down (light) versions • Versions optimized for IFE environment • Redesign • Less features • Less content But keep the same look and feel !

  14. Similar environment • Same navigation • Same disposition But keep in mind the differences!

  15. Branding • Increases awareness • Increases usage • Reminds passenger of content on the ground

  16. Personalization • PC environment IS personalized (own setup, cookies, etc) • Find ways to input personal info (frequent flyer cards, credit cards, etc) • Save preferences and settings with USB drive or passenger identification

  17. Link both environments • Continue playing your game when on the ground • Purchase product onboard and deliver at home • Kids can bring home what was done onboard (artwork, music, etc)

  18. Connectivity!! • This is the tuff one! • Given the cost and input devices • Play in the air with someone on the ground • Although limited, connectivity adds some freshness, you feel part of the world

  19. Conclusion • We are comparing different environments • There currently is a gap • Will this gap always exist? • There are ways to try and match the unmatchable

More Related