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What Goes Around Comes Around

What Goes Around Comes Around. Arias, Baxter, & Guerra. http://www.iwanttoberecycled.org/. Our Assignment. To educate and motivate people to recycle . http://www.iwanttoberecycled.org/. Our Preparation. Online research. Surveyed local community. http://www.iwanttoberecycled.org/.

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What Goes Around Comes Around

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  1. What Goes Around Comes Around Arias, Baxter, & Guerra http://www.iwanttoberecycled.org/

  2. Our Assignment To educate and motivate people to recycle http://www.iwanttoberecycled.org/

  3. Our Preparation Online research Surveyed local community http://www.iwanttoberecycled.org/

  4. Research • Americans don’t recycle • According to the EPA’s most recent data from 2009, the US recycling rate was at 33.8%* • 40% of teachers surveyed recycle • Americans don’t know how to recycle • Most people could only name 2 out of the 7 possible recyclable materials Americans don’t care about recycling *http://earth911.com/news/2011/10/19/united-states-waste-in-numbers-then-and-now/ http://www.iwanttoberecycled.org/

  5. Problem Americans aren’t personally invested in recycling http://www.iwanttoberecycled.org/

  6. Strategy

  7. Creative Strategy Rational Emotional + Give your garbage another life Karma http://www.iwanttoberecycled.org/

  8. The Big Idea Pass along the recycling Karma* *Karma : what goes around comes around . http://www.iwanttoberecycled.org/

  9. Creative Execution http://www.iwanttoberecycled.org/

  10. Print Ad

  11. The canyourecycle today, could live in your father’s pacemaker tomorrow Americans recycle only 33.8% of all recyclable materials. That’s a lot of room for improvement. Why wait till tomorrow to make a change? After all, what goes around comes around. Pass along the recycling karma. http://www.iwanttoberecycled.org/

  12. Outdoor Activation

  13. Outdoor launch in key locations • Digital display with rotating positive karma messages when you recycle • Reward program on website will allow people to redeem prizes to incentivize further ...Get your Karma Rewards at iwanttoberecycled.org http://www.iwanttoberecycled.org/

  14. Partnership

  15. Partner with major manufacturers and retailers of recyclable materials • Mark all social media display ads with our message Pass along the recycling karma today. www.iwanttoberecycled.org http://www.iwanttoberecycled.org/

  16. THANK YOU. Now it’s your turn to pass along the karma… http://www.iwanttoberecycled.org/

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