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Q1. THE OPTIMAL ONLINE EXPERIENCE

CASE STUDY 2 (GOOGLE) BY Group 3: Natalia Tarasova Olga Serbina Sindhu Punnoose Apurv Tijare POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2013. Q1. THE OPTIMAL ONLINE EXPERIENCE. Flow as a psychological state: Main characteristics: Main conditions:.

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Q1. THE OPTIMAL ONLINE EXPERIENCE

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  1. CASE STUDY 2 (GOOGLE) BY Group 3:Natalia TarasovaOlga SerbinaSindhu PunnooseApurvTijarePOSTGRADUATE DIPLOMA IN BUSINESSAPMG 8119: DIGITAL ENTERPRISE2013

  2. Q1. THE OPTIMAL ONLINE EXPERIENCE • Flow as a psychological state: • Main characteristics: • Main conditions:

  3. Google- Service Branding Model Functional consequences Online experience- Google earth. Service attributes-Search engine in different languages, ,CSR, Adwords. Experiential image-Google Map Functional consequences – you tube, Picasa, online shopping. Symbolic images- google doodle . Symbolic images

  4. Q2. THE NATURE OF RELATIONSHIP IN ECE • Brand-related relationship • Special characteristics:

  5. Q2. THE NATURE OF RELATIONSHIP IN ECE * The Electronic Service Brand

  6. References Google website Hoffman and Novak (1996) Davis and Wong ( 2007) Davis et al ( 2000) Journal of Service Research /November 2000 Journal of Information Technology ( 1999)

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