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LAMACOM

LAMACOM. Business Plan. Mission Statement. To be the most intuitive guide for bringing people to their desired destination. The Need. The need for directions is as ancient as human history. Past solutions included maps, printed guides and innocent bystanders.

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LAMACOM

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  1. LAMACOM Business Plan

  2. Mission Statement To be the most intuitive guide for bringing people to their desired destination.

  3. The Need The need for directions is as ancient as human history. Past solutions included maps, printed guides and innocent bystanders. In the age of global village, one often finds himself lost in an unfamiliar urban jungle. Sadly, reliance upon these solutions often ends up in a family crisis….

  4. The Solution – Lamacom • “where do you want to go?” • St. John hospital. • “Turn right at the next crossroad” ….. • “Now turn left to 35 St.”

  5. The Product “A Box” (Technology product) that enables driving directions service to cellular user. Cellular user Location data , Geographical data Lamacom

  6. Features Current - • Directions to desired destination • Re-routing in case of wrong turn and high traffic • Locating nearest desired services Future - • Organized tour • Self improving database

  7. Market Summary Our solution is a part of the “cellular location based services” market (LBS). The Cellular LBS Market contains: • entertainment information • traffic reports • maps and directions • targeted advertising • interactive games • asset/vehicle tracking, etc...

  8. Market Summary Number of Location-Services Subscribers: 1.26-1.5 Billion subscribers by 2005 (The Yankee Group, The Wall Street Journal) Cellular LBS Market Size Projections: The conservative projections are $11-20 billion in 2005-6 (Ovum, Kelsey Group) Others state up to $81B in 2005.

  9. Market Summary Our market, the Cellular Direction LBS, is only a portion of the entire LBS market. But… • IDC: “Most U.S. consumers want LBS with practical applications”. The 3 top priorities are: 1. emergency assistance (low volume) 2. navigation services 3. concierge services that help locate businesses

  10. Market Summary Based on the data above – • We estimate that the navigation services and concierge services will be at least 40% of the Cellular LBS market. • Our projection: By 2005, The Cellular Direction LBS Market is of $4B to $8B annually.

  11. Opportunities To stay competitive, cellular carriers look for new compelling & practical services to: • Attract customers • Increase airtime & subscription fees Market depression & disappointment from Hi-Tech adoption rate, sent them looking for risk free projects with clear revenue stream. IDC: “LBS - opportunity for new revenue- generators” Lamacom offers just that…

  12. Technology Cellular network Speech recognition Location Data Geographical Data Our Product Text to Speech

  13. Technology Fusion • Using the location data , directions are given according to Current location through the path : “…In 100 meters turn right to Sokolov st.” enable re compute the shortest path whenever is needed (navigation mistakes ,traffic jams)

  14. Technology Fusion Strong binding of the Speech Recognition algorithm and geographical information will ensure greater accuracy and thus intuitive interface: • Enable partial input (no state and city). • Match names to closer locations. • Unique differentiating algorithm for locations with similar names.

  15. Speech recognition Geographical Data Technology Fusion “where do you want to go?” Others Lamacom • “Agnon St.” – • ‘Agno’ Speech recognition • “Agnon st. No. 55” Geographical & Location Data • “Agnon st. No. 55 in the north area”

  16. Technology Details • Communicate with external modules by standard interfaces ( ESRI , Nuance ) • Destination is found by intersection of multiply data : Location , queries on Geographical database. • Internal data is hold in a Graph Data Structure. • Path is computed by graph algorithms.

  17. Pricing Strategy Revenue sharing agreement with cellular carriers (50:50) on airtime. Billing by the Cellular Carrier. Price 10c per minute (same price as calling your friend)

  18. Expenses Projections Per Year123 Databases $1M $2M $3M R&D $1M $1M $1M Maintenance $0.5M $1M $2M Overhead $1M $1M $1M Total $3.5M $5M $7M

  19. Income Projections According to the usage of less attractive services, the key for calculations are: Cellular users 1M Adoption rate 3% Service users 30,000 Minutes per year 6M Revenue per minute 5c Total Income $300,000 Income per average user $10

  20. Income Projections Years 123 Cellular users 5M 15M 45M Adoption rate 3% 7% 15% Lamacom users 0.15M 1.05M 6.75M Total Revenue ($) 1.5M 10.5M 67.5M

  21. Our Market Share Total Market $4B U.S Market $1B 0ur market share $135M / $1B = 13.5%

  22. Competition • Direct: Televigation • A feature in Location Detection products - Locationet, CellPoint, SignalSoft, webraska, TruePosition • A feature in Vocal Portals (non-cellular) – BeVocal, TellMe, HeyAnita, VoiceGenie, myAudioPoint • A feature in Telematics systems – InfoMove, OnStar, ATX • In direct: GPS, online maps, printed guides & maps, etc.

  23. Competition

  24. Threats & Weaknesses Entering a field with many competitors

  25. Competitive Advantage Focused: Our focus on the combination of Navigation and Voice Interface enables: • Best integrated intuitive service • Cost effectiveness – no expenses on unused features. No Risk Deal: We do all the setup and maintenance, the carrier just picks up the cash

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