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Design for Sign-up Niko Vesalainen

Design for Sign-up Niko Vesalainen. Bill Scott & Theresa Neil: Designing Web Interfaces Joshua Porter: Designing for the Social Web. The Usage Lifecycle. Sign-up Hurdle. 8. sec. What Are They Thinking?. What we imagine people are thinking:. What people really are thinking:.

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Design for Sign-up Niko Vesalainen

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Presentation Transcript

  1. Design for Sign-upNiko Vesalainen Bill Scott & Theresa Neil: Designing Web Interfaces Joshua Porter: Designing for the Social Web

  2. The Usage Lifecycle

  3. Sign-up Hurdle 8 sec

  4. What Are They Thinking? What we imagine people are thinking: What people really are thinking:

  5. Journalist Technique Who? Why? What? When? Where? How?

  6. What?

  7. How?

  8. Why? Benefits VS Features

  9. When? NOW!

  10. Where?

  11. Who?

  12. Social Proof

  13. Sign-up Friction VS

  14. 2 1 3 4

  15. Progressive Disclosure

  16. 1 2 3 4

  17. Error Preventing An ounce of prevention is worth a pound of cure. - Benjamin Franklin Even better than good errormessages is a careful design which prevents a problem from occurring in the first place. - Jakob Nielsen, 10 Usability Heuristics

  18. Error Preventing

  19. If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea. - Antoine de Saint-Exupery

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