Social Change. Questions and Theories. Psychologists:. Investigate social problems as they affect the individual. Focus on peoples’ behaviours and attitudes, and work to change both. Psychologists ask…. What must people DO to change their behaviours?
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Questions and Theories
A fox sees some high-hanging grapes and wishes to eat them. When the fox is unable to think of a way to reach them, he surmises that the grapes are probably not worth eating, as they must not be ripe or that they are sour.
WHY: COGNITIVE DISSONANCE
Cognitive Dissonance is a pressure to change our attitudes or actions.
Social change is defined as: “Any observable difference or modification in social organization or patterns of behaviour over time”.
They look at 4 aspects of Social Change:
1. Direction of change:
Is it a positive or negative change & who says so?
2. Rate of change:
Is the degree of change slow, moderate, or fast?
What factors are behind the influences of change in a society? Are they exogenous (coming from another society) or endogenous (coming from within society itself) influences?
Many sociologists are interested in the degree to which social change can be controlled or engineered.
2. Was it caused by a shift in the values and norms of the
1. What are the conditions for social change in this article?
2. Identify the factors that impede social change in this article.